Multimodality

Author: Gunther R. Kress
Editor: Taylor & Francis
ISBN: 0415320607
File Size: 22,49 MB
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The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.
Multimodality
Language: en
Pages: 212
Authors: Gunther R. Kress
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: Taylor & Francis

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to
Introducing Multimodality
Language: en
Pages: 220
Authors: Carey Jewitt, Jeff Bezemer, Kay O'Halloran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-03-22 - Publisher: Routledge

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about
Multimodality
Language: en
Pages: 340
Authors: Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-11-18 - Publisher: Walter de Gruyter GmbH & Co KG

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more
Multimodality and Social Semiosis
Language: en
Pages: 314
Authors: Margit Böck, Norbert Pachler
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation. This book brings together leading scholars in a variety of
Multimodality, Meaning, and Institutions
Language: en
Pages: 200
Authors: Dennis Jancsary
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-06 - Publisher: Emerald Group Publishing

This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.