Net Words Creating High Impact Online Copy

Author: Nick Usborne
Editor: McGraw Hill Professional
ISBN: 9780071415774
File Size: 79,69 MB
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A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Search Engine Advertising

Author: Catherine Seda
Editor: New Riders
ISBN: 9780735713994
File Size: 51,26 MB
Format: PDF, ePub, Mobi
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Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.

Copywriting That Sells High Tech

Author: Janice M. King
Editor: WriteSpark Press
ISBN: 0976639602
File Size: 73,42 MB
Format: PDF
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Media Writing

Author: Craig Batty
Editor: Macmillan International Higher Education
ISBN: 113706529X
File Size: 68,27 MB
Format: PDF, ePub
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Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology. Craig Batty is Senior Lecturer in Screenwriting at Bournemouth University, UK. He is a screenwriter, script consultant and academic, and is also co-author of Writing for the Screen (Palgrave, 2008). Sandra Cain is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is the author of several books, fiction and non-fiction, including Key Concepts in Public Relations (Palgrave, 2009).

Call To Action

Author: Bryan Eisenberg
Editor: Thomas Nelson
ISBN: 1418566632
File Size: 69,95 MB
Format: PDF, ePub
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Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Advertising And Public Relations

Author: Shelly Field
Editor: Infobase Publishing
ISBN: 1438110618
File Size: 70,20 MB
Format: PDF
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Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information.

Web Metrics

Author: Jim Sterne
Editor: Wiley
ISBN: 9780471220725
File Size: 29,38 MB
Format: PDF, Mobi
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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Innkeeping

Author:
Editor:
ISBN:
File Size: 35,55 MB
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Words That Sell Revised And Expanded Edition

Author: Richard Bayan
Editor: McGraw Hill Professional
ISBN: 0071467858
File Size: 21,88 MB
Format: PDF, ePub
Read: 9511
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Choice

Author:
Editor:
ISBN:
File Size: 63,82 MB
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The British National Bibliography

Author: Arthur James Wells
Editor:
ISBN:
File Size: 10,17 MB
Format: PDF, Kindle
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The 100 000 Entrepreneur

Author: Wendy S. Enelow
Editor:
ISBN:
File Size: 36,38 MB
Format: PDF, Docs
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Demystifies the process of running a business, from developing a plan to managing personal and professional finances, in a detailed resource that includes recommendations for such topics as marketing, developing client relationships, and technology. Original.

Index De P Riodiques Canadiens

Author:
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ISBN:
File Size: 29,81 MB
Format: PDF, Mobi
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Instructors Manual

Author: Janet Dooley
Editor: Prentice Hall
ISBN: 9780131008830
File Size: 51,57 MB
Format: PDF, Kindle
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American Book Publishing Record

Author:
Editor:
ISBN:
File Size: 28,55 MB
Format: PDF, Mobi
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Forthcoming Books

Author: Rose Arny
Editor:
ISBN:
File Size: 10,90 MB
Format: PDF, ePub, Docs
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The Software Encyclopedia 2006

Author: Bowker Editorial Staff
Editor:
ISBN: 9780835248136
File Size: 37,93 MB
Format: PDF, ePub, Mobi
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Designed to meet the needs of its users, The Software Encyclopedia is a comprehensive, easy-to-navigate guide filled with detailed information on micro-computer software. Listings of over 44,600 software programs from 4,646 publishers and distributors are fully annotated to facilitate research and acquisition. Title entries are classified under 668 subject headings and contain title, subtitle, version number, publication date, compatible hardware, operating system requirements, memory required, price, a description of the type of customer support available, author, and ISBN. Additionally, the 2-volume set includes a Publisher Name index, System Compatibility/Applications Index, Applications Guide, and Distributor Name Index.

Devry Edition

Author: Boone
Editor: Thomson
ISBN: 9780324290790
File Size: 18,76 MB
Format: PDF, Kindle
Read: 1975
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Ipma News

Author:
Editor:
ISBN:
File Size: 77,14 MB
Format: PDF, ePub, Mobi
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Christian Writers Market Guide 2005

Author: Sally E. Stuart
Editor: Shaw
ISBN: 9780877882008
File Size: 34,36 MB
Format: PDF
Read: 6212
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Twenty Years of Equipping Christian Writers. Countless books can help you hone your writing skills, but The Christian Writers’ Market Guide is the one reference tool that helps you get what you write into the hands of the industry’s top publishers and marketers. The most up-to-date marketing resource for Christian writer–and the only one written exclusively for this specialized market–the twentieth edition of this reference guide includes information on agents, editors, publisher guidelines, specialty markets, and more. Whether you are a beginning or advanced writer, full-time freelancer, agent, editor, publisher, publicist, instructor, or student, The Christian Writers’ Market Guide 2005 is your best link to new or expanded publishing success. “An indispensable tool. For all you writers on Christian topics, this is the reference you have to buy.” –Writers’ Journal “An essential reference for anyone seeking to be published in the Christian community.” –The Midwest Book Review “Stuart’s guide stands out from the rest with its wealth of information and helpful hints.” –Book Reviews for Church Librarians “The single most valuable tool for those who wish to get their writing published.” –CLASS Communiqué