Neuromarketing For Dummies

Author: Stephen J. Genco
Editor: John Wiley & Sons
ISBN: 1118518977
File Size: 59,64 MB
Format: PDF, ePub, Mobi
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Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study consumers' brain responses toadvertising and media. Neuromarketing and the brain sciencesbehind it provide new ways to look at the age-oldquestion: why do consumers buy? NeuromarketingFor Dummies goes beyond the hype to explain thelatest findings in this growing and oftenmisunderstood field, and shows business owners andmarketers how neuromarketing really works and how theycan use it to their advantage. You'll get a firm grasp onneuromarketing theory and how it is impacting researchin advertising, in-store and online shopping,product and package design, and much more. Topicsinclude: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level ofadvertising or marketing, on any budget Practical techniques to help your customers develop bonds withyour products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic forbusiness owners, students, and marketers and offers practical waysit can be incorporated into your existing marketing plans.
The Persuasion Code
Language: en
Pages: 352
Authors: Christophe Morin, Patrick Renvoise
Categories: Business & Economics
Type: BOOK - Published: 2018-09-19 - Publisher: John Wiley & Sons

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a
Neuromarketing For Dummies
Language: en
Pages: 408
Authors: Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: John Wiley & Sons

Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study consumers' brain responses toadvertising and media. Neuromarketing and the brain sciencesbehind it provide new ways to look at the age-oldquestion: why do consumers buy? NeuromarketingFor Dummies goes beyond the hype to explain
Neuromarketing in Action
Language: en
Pages: 280
Authors: Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph
Neuromarketing in 7 answers
Language: en
Pages:
Authors: Stefano Calicchio
Categories: Business & Economics
Type: BOOK - Published: 2020-05-30 - Publisher: Stefano Calicchio

This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics. The objective: to allow the reader a good understanding of the topic, using a text short enough to finish the reading taking advantage of
Ethics and Neuromarketing
Language: en
Pages: 209
Authors: Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu
Categories: Business & Economics
Type: BOOK - Published: 2016-10-19 - Publisher: Springer

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying