One Billion Customers

Author: James McGregor
Editor: Simon and Schuster
ISBN: 074325841X
Size: 19,52 MB
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A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence as a global economic power, the nation's seemingly contradictory business practices, and the experiences of high-profile foreign companies and businesspeople. Reprint. 40,000 first printing.

Summary One Billion Customers

Author: BusinessNews Publishing
Editor: Primento
ISBN: 2511016230
Size: 12,83 MB
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The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

Emerging One Billion Customers In Africa

Author: Eric Mabo
Editor: Lulu.com
ISBN: 0578041871
Size: 19,99 MB
Format: PDF, Kindle
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Exam Prep For One Billion Customers Lessons From The

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One Billion Customers Book Review

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China S Super Consumers

Author: Savio Chan
Editor: John Wiley & Sons
ISBN: 1118905903
Size: 16,53 MB
Format: PDF
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Chinese Consumers are Changing The World – Understand Themand Sell To Them China has transformed itself from a feudal economy in the19th century, to Mao and Communism in the20th century, to the largest consumer market in theworld by the early 21st century. China's SuperConsumers explores the extraordinary birth of consumerism inChina and explains who these super consumers are. China's SuperConsumers offers an in-depth explanation of what's inside theminds of Chinese consumers and explores what they buy, where theybuy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign anddomestic companies, leading brands, and top executives who havesucceeded in selling to this burgeoning marketplace. Thisremarkable book also takes you inside the boardrooms of the peoplewho understand Chinese consumers and have had success in theChinese market. A hands-on resource for succeeding in the Chinesemarketplace Filled with real-world stories of companies who have made animpact in China Discover what the Chinese consumer wants and how to deliver thegoods Written by Savio Chan and Michael Zakkour, two leading expertson the Chinese market This book is an invaluable resource for anyone who wants a clearunderstanding of how China's Super Consumers are changing the worldand how to sell to them.

Worth Fighting For

Author: Thomas Nelson
Editor: Thomas Nelson
ISBN: 1418551007
Size: 10,71 MB
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America is in crisis, and the stakes have never been higher. In Worth Fighting For, former Vice President Dan Quayle brings to the nation an experienced awareness of the many challenges ahead. The stakes are high. But, he knows that your dreams, your hopes, your family and your future are worth fighting for.

Axis Of Convenience

Author: Bobo Lo
Editor: Brookings Institution Press
ISBN: 9780815701460
Size: 13,72 MB
Format: PDF
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Few relationships have been as misunderstood as the "strategic partnership" between Russia and China. Official rhetoric portrays it as the very model of international cooperation: Moscow and Beijing claim that ties are closer and warmer than at any time in history. In reality, however, the picture is highly ambiguous. While both sides are committed to multifaceted engagement, cooperation is complicated by historical suspicions, cultural prejudices, geopolitical rivalries, and competing priorities. For Russia, China is at once the focus of a genuine convergence of interests and the greatest long-term threat to its national security. For China, Russia is a key supplier of energy and weapons, but is frequently dismissed as a self-important power whose rhetoric far outstrips its real influence. A xis of Convenience cuts through the mythmaking and examines the Sino-Russian partnership on its own merits. It steers between the overblown interpretation of an anti-Western (particularly, anti-American) alliance and the complacent assumption that past animosities and competing agendas must always divide the two nations. Their relationship reflects a new geopolitics, one that eschews formal alliances in favor of more flexible and opportunistic arrangements. Ultimately, it is an axis of convenience driven by cold-eyed perceptions of the national interest. In evaluating the current state and future prospects of the relationship, Bobo Lo assesses its impact on the evolving strategic environments in Central and East Asia. He also analyzes the global implications of rapprochement between Moscow and Beijing, focusing in particular on the geopolitics of energy and Russia-China-U.S. triangularism.

Global Investing 2000 Edition

Author: Andrew Leckey
Editor: Hachette UK
ISBN: 075952078X
Size: 13,79 MB
Format: PDF, ePub
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With the advent of global capitalism, smart investors are realising that there are no borders anymore. This compilation presents an in-depth evaluation of 50 global companies poised to dominate their markets.

China 2 0

Author: Marina Yue Zhang
Editor: John Wiley & Sons
ISBN: 0470824239
Size: 19,96 MB
Format: PDF, ePub, Docs
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Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China There is no lack of opinions about china, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what china 2.0 does. It is a resourceful guide for anyone looking for success in china's booming economy. - Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing Want to reach China's one billion consumers? then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into china without it! - Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell A key question in china's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. this pioneering book compellingly explores this highly significant new questions. - Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism The unique and compelling viewpoint offered by Marina Zhang on the changes in china, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book. - Michael Ricks, CEO, Investor Growth capital Asia Limited and Former CEO, Ericsson China This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will! - Peter J. Williamson, Professor of International Management, Judge business School, University of Cambridge, and Author of Dragons at Your Door