Phrases That Sell

Author: Edward W. Werz
Editor: McGraw Hill Professional
ISBN: 9780809229772
Size: 11,11 MB
Format: PDF, Docs
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Listing more than 1,000 high-powered phrases and slogans, this "idea generator" is perfect for writers of all kinds. The book includes a brief introduction to the basic principles of writing creative copy and then gets to the heart of the matter: phrases that promote products, services, and ideas.

The Big Book Of Words That Sell

Author: Robert W. Bly
Editor: Simon and Schuster
ISBN: 1510741763
Size: 16,80 MB
Format: PDF, Kindle
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The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

Words That Sell Revised And Expanded Edition

Author: Richard Bayan
Editor: McGraw Hill Professional
ISBN: 0071661107
Size: 10,95 MB
Format: PDF
Read: 160
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Tested Sentences That Sell Masters Of Marketing Secrets Why The Sizzle Sells The Steak

Author: Dr. Robert C. Worstell
Editor: Lulu.com
ISBN: 9781312100350
Size: 19,93 MB
Format: PDF, ePub, Mobi
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To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell." Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.

Magical Words That Sell

Author: Frank Kern
Editor: Scribl
ISBN: 1633483150
Size: 15,10 MB
Format: PDF, ePub
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Use The Power Of Words To sell More of Your Products Instantly Get Your Hands On Winning Headlines And Words You Can Use In Your Copy or Advertising To Increase Sales! Are you trying to sell more of your products but struggling? Did you know that the words you use in your copy can either make or break the sale? When it comes to selling products, you have to be careful with your words. You can’t just pitch a product to your customers using the same tone, mood, and phrases as you would to make a suggestion to a friend. And you cant discuss the features of a product like you might in a letter or an email. That is, when you pitch your work or the work of another business owner, you have to choose your words carefully. You have to select words and phrases that will instruct the reader to think and act in a way that will eventually result in them buying your products. That’s why using the right words is crucial when you’re selling anything. So Can You Use Words To Sell More? There are a number of tricks. Some involve inserting certain psychological trigger words into your copy. These words will generate some association in the readers mind, which will compel them to act in a specific way. For instance, you might use the word shocking or scientifically proven in a sales letter headline to draw in the attention of a reader. In short, the construction and placement of good words and phrases can go a long way in determining the success of your marketing campaign. Fortunately for you, I’ve put together a guide with the intention to help you utilize the power of words into your sales. This book shares multiple ways to use words and phrases in your sales. * A complete guide filled with various types of winning words and phrases to help you sell more of your products. * Lots of Headlines you can quickly swipe into your advertisements and sales copy. * The different types of headlines you can use. * How to properly use a call-to-action to get people to buy now * How to use the AIDA principle to construct your sales copy. * How motivate people using words and phrases. * How to use “psychological triggers”. * Powerful words you can use in any situation to influence and motivate others. much, much more! ORDER NOW.

Conversations That Sell

Author: Nancy Bleeke
Editor: AMACOM
ISBN: 081443181X
Size: 15,93 MB
Format: PDF, Docs
Read: 240
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Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal

The 250 Power Words That Sell

Author: Stephan Schiffman
Editor: Simon and Schuster
ISBN: 1440556261
Size: 20,84 MB
Format: PDF, ePub
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Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

Money Talk

Author: Lorraine Spurge
Editor: Hyperion
ISBN: 9780786884988
Size: 15,93 MB
Format: PDF, Docs
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Is it beneficial to invest in widows and orphans? How do you feel about a naked sale? Intriguing questions, but what do they mean? As anyone who's ever tried to decipher their last investment account statement knows, the language of finance can sound foreign and intimidating. But it doesn't have to be. As clever as it is straightforward, and filled with quirky yet enormously helpful tips, this dictionary of financial terms and acronyms is packed with hundreds of definitions that will appeal to the novice and seasoned investor alike. Simple to use, and filled with examples and illustrations that clarify even the most complex concepts, Money Talk strips down the fancy lingo into manageable bits of information that actually makes sense -- and helps readers get a better handle on the chaotic and ever-changing world of finance. Whether you're slumped over an income tax form or trying to hold your own at a cocktail party filled with investment wonks, Money Talk reminds readers that managing your money is really just a matter of common sense.

Perfect Phrases For Sales And Marketing Copy

Author: Barry Callen
Editor: McGraw Hill Professional
ISBN: 0071495908
Size: 15,66 MB
Format: PDF, ePub
Read: 329
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Provides phrases for the right situations. Whether it's writing grants or generating sales leads, this work has the tools for precise, and effective communication in various situations.

Branding Tv

Author: Walter McDowell
Editor: Taylor & Francis
ISBN: 1136034730
Size: 11,28 MB
Format: PDF, Mobi
Read: 910
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.