Primalbranding

Author: Patrick Hanlon
Editor: Simon and Schuster
ISBN: 0743288823
Size: 13,94 MB
Format: PDF, ePub
Read: 693
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In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Orson Welles And The Unfinished Rko Projects

Author: Marguerite H Rippy
Editor: SIU Press
ISBN: 0809386763
Size: 20,74 MB
Format: PDF, Kindle
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Orson Welles and the Unfinished RKO Projects: A Postmodern Perspective traces the impact of legendary director Orson Welles on contemporary mass media entertainment and suggests that, ironically, we can see Welles’ s performance genealogy most clearly in his unfinished RKO projects. Author Marguerite H. Rippy provides the first in-depth examination of early film and radio projects shelved by RKO or by Welles himself. While previous studies of Welles largely fall into the categories of biography or modernist film studies, this book extends the understanding of Welles via postmodern narrative theory and performance analysis, weaving his work into the cultural and commercial background of its production. By identifying the RKO years as a critical moment in performance history, Rippy synthesizes scholarship that until now has been scattered among film studies, narrative theory, feminist critique, American studies, and biography. Building a bridge between auteur and postmodern theories, Orson Welles and the Unfinished RKO Projects offers a fresh look at Welles in his full complexity. Rippy trains a postmodern lens on Welles’ s early projects and reveals four emerging narrative modes that came to define his work: deconstructions of the first-person singular; adaptations of classic texts for mass media; explorations of the self via primitivism; and examinations of the line between reality and fiction. These four narrative styles would greatly influence the development of modern mass media entertainment. Rippy finds Welles’ s legacy alive and well in today’ s mockumentaries and reality television. It was in early, unfinished projects where Welles first toyed with fact and fiction, and the pleasure of this interplay still resonates with contemporary culture. As Rippy suggests, the logical conclusion of Welles’ s career-long exploration of “ truthiness” lies in the laughs of fake news shows. Offering an exciting glimpse of a master early in his career, Orson Welles and the Unfinished RKO Projects documents Welles’ s development as a storyteller who would shape culture for decades to come.

The Hidden Cause Of Acne

Author: Melissa Gallico
Editor: Simon and Schuster
ISBN: 162055710X
Size: 17,52 MB
Format: PDF, Mobi
Read: 652
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An investigation into the root cause of the modern acne epidemic--fluoride--and how to remove it from your diet and lifestyle for clear, healthy skin • Chronicles the existing acne research to reveal fluoride was behind the rise of teenage acne in the mid-20th century and the dramatic increase in adult acne today • Details how to avoid fluoridated foods and beverages as well as other common sources of fluoride, such as pesticides, pharmaceuticals, and household products • Explains how to displace fluoride stored in your bones and other tissues through nutrition and the careful use of iodine According to a recent study, over 20 percent of men and 35 percent of women experience acne after the age of 30. At the same time, remote indigenous societies--such as the Inuit before they “moved to town” in the 1960s--experience no acne at all, even among their teenagers. Many things have been cited as causing acne, from sugar, chocolate, or pizza to dirty pillowcases, hormones, or genetics, but none of these “causes” have been able to explain the majority of acne cases, nor why chronic acne is on the rise. Using her FBI intelligence analyst skills, Melissa Gallico identifies fluoride as the root cause of the modern acne epidemic. Chronicling the existing acne research, she reveals where each study went wrong and what they missed. She shares her personal 20-year struggle with severe cystic acne not only on her face, but on her neck, chest, back, and even inside her ears. She explains how her travels around the world and her intelligence work helped her pinpoint exactly what was causing her treatment-resistant flare-ups--fluoridated water, foods, dental products, and the systemic build-up of childhood fluoride treatments. She details how to avoid fluoridated foods and beverages and explains how sources of fluoride work their way deeply into our daily lives through water as well as fluoride-based pesticides, pharmaceuticals, and common household products. The author exposes the corrupt science used to convince people of fluoride’s health benefits and examines the systemic toxicity of fluoride, including its anti-thyroid and neurotoxin effects, how it remains in the body for years, and how it can cause the symptoms of illnesses, such as arthritis, fibromyalgia, and depression. She explains how to displace fluoride stored in your bones and tissues through nutrition and the careful use of iodine. Offering a guide to freeing yourself from persistent adult acne, Gallico shows that it is possible to heal your skin even when dermatologists and their prescriptions have failed.

The Definitive Book Of Branding

Author: Kartikeya Kompella
Editor: SAGE Publishing India
ISBN: 9351504301
Size: 12,17 MB
Format: PDF
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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

The Social Code

Author: Patrick Hanlon
Editor:
ISBN: 9781633155190
Size: 16,87 MB
Format: PDF, Kindle
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"The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves. You Tube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the "social code" as seven critical elements already familiar to Primal Branding fans--now these elements become important data points for your social narrative in today's digitally-centered environment. Facebook "likes," social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community"--Publisher's description.

Sacred Space

Author: Steve Brie
Editor: Cambridge Scholars Publishing
ISBN:
Size: 13,53 MB
Format: PDF, ePub
Read: 222
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Marketing And Client Relations For Interior Designers

Author: Mary V. Knackstedt
Editor: John Wiley & Sons
ISBN: 0470260483
Size: 16,56 MB
Format: PDF
Read: 840
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"This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines."--BOOK JACKET.

Maverick Startup

Author: Yanik Silver
Editor: Entrepreneur Press
ISBN: 1613081723
Size: 10,69 MB
Format: PDF, ePub, Mobi
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The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan. We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success. The MAVERICK philosophy: Set your own rules Make more money Have more fun Experience a rich life And give more to make a difference

Forces For Good

Author: Leslie R. Crutchfield
Editor: John Wiley & Sons
ISBN: 1118237935
Size: 18,20 MB
Format: PDF, ePub
Read: 411
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An updated edition of a groundbreaking book on best practicesfor nonprofits What makes great nonprofits great? In the original book, authorsCrutchfield and McLeod Grant employed a rigorous researchmethodology derived from for-profit books like Built toLast. They studied 12 nonprofits that have achievedextraordinary levels of impact—from Habitat for Humanity tothe Heritage Foundation—and distilled six counterintuitivepractices that these organizations use to change the world. Features a new introduction that explores the new context inwhich nonprofits operate and the consequences for theseorganizations Includes a new chapter on applying the Six Practices to small,local nonprofits, including some examples of theseorganizations Contains an update on the 12 organizations featured in theoriginal book—how they have fared, what they've learned, andwhere they are now in their growth trajectory This book has lessons for all readers interested in creatingsignificant social change, including nonprofit managers, donors,and volunteers.