Printers Ink

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Printers Ink Monthly

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Size: 18,69 MB
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Printers Ink Directory Of House Organs

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Containing an exclusive editorial and check-list section of interest to editors of house publications.

The Development Of Marketing Management

Author: Kazuo Usui
Editor: Ashgate Publishing, Ltd.
ISBN: 9780754606062
Size: 15,79 MB
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This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Advertising The American Dream

Author: Roland Marchand
Editor: Univ of California Press
ISBN: 9780520058859
Size: 16,33 MB
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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Indexes To Survey Methodology Literature

Author: United States. Bureau of the Census
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Size: 15,44 MB
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