Public Relations Activism And Social Change

Author: Kristin Demetrious
Editor: Routledge
ISBN: 0415897068
Size: 12,54 MB
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In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields.

Public Relations Theory

Author: Brigitta R. Brunner
Editor: Wiley-Blackwell
ISBN: 1119373158
Size: 14,18 MB
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

The Routledge Handbook Of Critical Public Relations

Author: Jacquie L'Etang
Editor: Routledge
ISBN: 131791886X
Size: 20,54 MB
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Gender And Public Relations

Author: Christine Daymon
Editor: Routledge
ISBN: 1136758631
Size: 18,24 MB
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Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).

Activism And Social Change

Author: Eric Shragge
Editor: University of Toronto Press
ISBN: 1442606274
Size: 18,47 MB
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Drawing on over thirty years of experience in community development practice, Eric Shragge offers a unique historical perspective on activism, linking various forms of local organizing to the broader goal of fundamental social change. This new edition places contemporary community organizing in a post-9/11 context and includes a discussion of national and international organizing efforts—in the Middle East, in the Occupy movement, in European resistance to austerity measures, and in recent student protests in Quebec. A new chapter-length case study covering Shragge's long-term involvement with the Immigrant Workers Centre in Montreal offers one of the few English-language discussions of community organizing in Quebec. Activism and Social Change is an excellent core or supplementary text in courses on social movements, community organizing, or community development.

Public Relations And The Public Interest

Author: Jane Johnston
Editor: Routledge
ISBN: 1317568842
Size: 13,24 MB
Format: PDF, Kindle
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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Women S Activism And Social Change

Author: Nancy A. Hewitt
Editor: Lexington Books
ISBN: 9780739102978
Size: 10,13 MB
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Women's Activism and Social Change challenges the popular belief that the lives of antebellum women focused on their role in the private sphere of the family. Examining intense and well-documented reform movements in nineteenth-century Rochester, New York, Nancy Hewitt distinguishes three networks of women's activism: women from the wealthiest Rochester families who sought to ameliorate the lives of the poor; those from upwardly mobile families who, influenced by evangelical revivalism, campaigned to eradicate such social ills as slavery, vice, and intemperance; and those who combined limited economic resources with an agrarian Quaker tradition of communalism and religious democracy to advocate full racial and sexual equality.

New Media And Public Relations

Author: Sandra C. Duhé
Editor: Peter Lang Pub Incorporated
ISBN: 9781433116278
Size: 18,51 MB
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The second edition of <I>New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.

Public Relations And Communication Management

Author: Krishnamurthy Sriramesh
Editor: Routledge
ISBN: 1136159266
Size: 19,92 MB
Format: PDF
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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Handbook Of Public Relations

Author: Robert L. Heath
Editor: SAGE
ISBN: 9781412909549
Size: 13,25 MB
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.