Public Relations And Religion In American History

Author: Margot Opdycke Lamme
Editor: Routledge
ISBN: 1135022607
File Size: 26,31 MB
Format: PDF
Read: 1199
Download

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
Public Relations and Religion in American History
Language: en
Pages: 206
Authors: Margot Opdycke Lamme
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-02-18 - Publisher: Routledge

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of
Public Relations and Religion in American History
Language: en
Pages: 206
Authors: Margot Opdycke Lamme
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-02-18 - Publisher: Routledge

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of
The Routledge Handbook of Critical Public Relations
Language: en
Pages: 422
Authors: Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
Categories: Business & Economics
Type: BOOK - Published: 2015-08-11 - Publisher: Routledge

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key
Perspectives on Public Relations Historiography and Historical Theorization
Language: en
Pages: 117
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2015-07-02 - Publisher: Springer

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical
Public Relations
Language: en
Pages: 656
Authors: Chiara Valentini
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-08 - Publisher: Walter de Gruyter GmbH & Co KG

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and