Qualitative Methods In Business Research

Author: Päivi Eriksson
Editor: SAGE
ISBN: 1446203662
File Size: 64,55 MB
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`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Qualitative Methods in Business Research
Language: en
Pages: 352
Authors: Päivi Eriksson, Anne Kovalainen
Categories: Business & Economics
Type: BOOK - Published: 2008-03-17 - Publisher: SAGE

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded
Qualitative Methods in Business Research
Language: en
Pages: 376
Authors: Päivi Eriksson, Anne Kovalainen
Categories: Business & Economics
Type: BOOK - Published: 2015-11-02 - Publisher: SAGE

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you
Qualitative Research in Business: A Practical Overview
Language: en
Pages: 210
Authors: Alf H. Walle
Categories: Business
Type: BOOK - Published: 2015-04-01 - Publisher: Cambridge Scholars Publishing

Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and
Leading Issues in Business Research Methods
Language: en
Pages: 216
Authors: Antony Bryant
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Academic Conferences Limited

Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to
Qualitative Methods in Business Research
Language: en
Pages: 376
Authors: Päivi Eriksson, Anne Kovalainen
Categories: Business & Economics
Type: BOOK - Published: 2015-11-02 - Publisher: SAGE

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you