Scientific Advertising

Author: Claude C. Hopkins
Editor: Cosimo, Inc.
ISBN: 160520045X
Size: 11,74 MB
Format: PDF, ePub, Docs
Read: 773
Download

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

Scientific Advertising The Original Text From 1923

Author: Claude Hopkins
Editor:
ISBN: 9781717825254
Size: 13,12 MB
Format: PDF, Docs
Read: 976
Download

Get to know the methods and principles of successful advertising! Original 1923 text as preserved in the Library of Congress This classic advertising book will teach you how to make the most of your advertising budget while measuring your success!Scientific Advertising has been the secret weapon of successful advertisers for decades. When one of the most influential advertising men of all time, David Ogilvy, gives a book as a gift "379 times to friends and colleagues" - you can be sure it's a very special book. Why this version and not the free PDF files from the Internet? You can find free PDFs of Scientific Advertising on the Internet, but we've often seen many serious errors: Words and sentences are missing, sometimes the meaning is twisted. Even most print editions from the last few years available at Amazon contain these errors. For example, Hopkins recounts a story of an expensive hat. In the original it costs $1,000 (about $20,000 today). In the faulty editions, the price is only $100. Or Hopkins writes: "There is no fixed rule on the subject of brevity". The faulty editions tell the opposite. So in many cases. Therefore we decided to produce a version that is faithful to the 1923 original as preserved in the US Library of Congress. So you have the same text as from Hopkin's own pen - even to the original paragraph breaks! What you will get from this book Over 21 chapters, Hopkins presents his decades of experience in marketing, advertising and strategy: How advertising laws are established: what experts do differently and how they develop their techniques Just salesmanship: how to make your advertising effective Offer service: how to differentiate yourself from your competitors Mail-order advertising: what it teaches you and how it can help you advertise successfully in all media Headlines: how to activate your target group and get them to buy Psychology: the better you understand the forces driving human behaviour, the more powerful your advertising becomes Being specific: convince with precise details Tell your whole story: why you should present all relevant arguments to an interested person Art in advertising: what you should consider when creating and designing advertisements Things too costly: dont't go near them Information: extensive research provides you with the key to success Strategy: how to defeat your competitors Use of samples: why the product is its best advertisement Getting distribution: how to achieve a lot with a smart strategy Test campaigns: how to avoid unprofitable investments through tests Leaning on dealers: Principles for efficient distribution Individuality: stand out professionally from the crowd Negative advertising: why you are almost always more successful with the bright, happy and attractive approach Letter writing: how to reach your customers A name that helps: how a good name increases your sales and at the same time protects you from competing products Good business: how to make the most of your potential Proven knowledge! Hopkins wrote his book as early as 1923 and yet to this day many of his methods and principles are highly relevant. "Every time I see a bad commercial, I say to myself,'The man who wrote that commercial never read Claude Hopkins.'...If you read this book from him, you will never again make bad advertising - and never release one," writes David Ogilvy, "nobody should be allowed to have anything to do with advertising unless they have read this book seven times before".

My Life In Advertising And Scientific Advertising

Author: Claude Hopkins
Editor: McGraw Hill Professional
ISBN: 0071784802
Size: 19,25 MB
Format: PDF, Kindle
Read: 242
Download

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Scientific Advertising

Author: Claude Hopkins
Editor: Barbara Aun Anderson
ISBN: 9780997644920
Size: 13,36 MB
Format: PDF, ePub, Docs
Read: 968
Download

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

Scientific Advertising For The Fitness Professional

Author: Tony Books Avilez
Editor: Booksworks
ISBN: 9780967780740
Size: 13,78 MB
Format: PDF, ePub, Mobi
Read: 835
Download

Scientific Advertising was originally written in the early part of the 20th century. It was the author, Claude Hopkins, who was able to capture a new belief in written form. This new belief is that advertising could and should be a function with limited risk. He demonstrated that real results-oriented advertising and marketing is actually based on established principles and laws. He states that if the marketer respects these laws and principles and undertakes a scientific approach, then positive results are the inevitable outcome. Even though this philosophy was established decades ago, there are some modern day marketers that will mistakenly tout that the old rules no longer apply. However, most successful marketers will confirm that these principles areas alive today as they ever were. This has leadto the timeliness of the book Scientific Advertising. The contributor, Tony Books Avilez, has created amendments to this work to make it applicable to the modern day fitness professional. It is the new author's feeling with all his being that the field of fitness is one of the more laudable professions of the new century. However, the average fitness professional in this country most often finds it challenging to obtain and retain enough business to create a full-time income. This book will help solve this problem.

Scientific Advertising Masters Of Marketing Secrets From The First Great Copywriter

Author: Dr. Robert C. Worstell
Editor: Lulu.com
ISBN: 1312100583
Size: 16,11 MB
Format: PDF, ePub, Docs
Read: 495
Download

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

Scientific Advertising Origins

Author: Dr. Robert C. Worstell
Editor: Lulu.com
ISBN: 1312401192
Size: 19,26 MB
Format: PDF, ePub, Mobi
Read: 652
Download

All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, "modern" breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!

Summary Scientific Advertising

Author: BusinessNews Publishing
Editor: Primento
ISBN: 2511018217
Size: 16,77 MB
Format: PDF, Docs
Read: 781
Download

The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program". This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.

Scientific Advertising

Author: Claude Hopkins
Editor:
ISBN: 9780984282708
Size: 16,89 MB
Format: PDF
Read: 899
Download

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Experience this unique version of "Scientific Advertising" and crush your competition like ants on the sidewalk!

How To Be A Marketing Genius

Author: Claude Hopkins
Editor: Createspace Independent Publishing Platform
ISBN: 9781547019298
Size: 11,45 MB
Format: PDF, ePub, Mobi
Read: 450
Download

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines - 2 Laws for Call-to-Action - 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: - Uncommon words defined. - Example ads referenced by Claude. - Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!