Market Segmentation

Author: Malcolm McDonald
Editor: John Wiley & Sons
ISBN: 1118432673
File Size: 10,74 MB
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Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
Market Segmentation
Language: en
Pages: 518
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2012-11-28 - Publisher: John Wiley & Sons

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results
Selling to a Segmented Market
Language: en
Pages: 177
Authors: Chester A. Swenson
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: McGraw Hill Professional

This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments and shows how to reach these markets through precisely targeted, personalized marketing campaigns that
International Marketing
Language: en
Pages: 720
Authors: Seán De Búrca, Richard Fletcher, Linden Brown
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Pearson Education

"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.
Lifestyle Market Segmentation
Language: en
Pages: 202
Authors: Art Weinstein, Dennis J. Cahill
Categories: Business & Economics
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market
Objective Marketing Aptitude
Language: en
Pages: 140
Authors: Arihant Experts
Categories: Business & Economics
Type: BOOK - Published: 2018-04-20 - Publisher: Arihant Publications India limited

The book, 'Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of 'learn, revise and practice’. It gives