Six Billion Shoppers

Author: Porter Erisman
Editor: Pan Macmillan
ISBN: 150987478X
Size: 16,16 MB
Format: PDF
Read: 582

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Drug Cosmetic Catalogue

Size: 13,53 MB
Format: PDF, ePub, Mobi
Read: 914


Author: Sumita Dawra
Editor: Bloomsbury Publishing
ISBN: 9386141949
Size: 12,93 MB
Format: PDF, ePub, Mobi
Read: 175

Some years ago the Chinese painted a canvas for themselves, and made all its colours come true. National income multiplied rapidly over thirty years, and millions of lives in the country improved, as China shot dizzyingly to the second slot in world economy. As growth now slows in China, the world waits for the giant to stumble. The never-say-die Chinese are however busy transforming their economy yet again - in surprising and significant ways - poised to catapult themselves to the next stage of development. The change is slow, seemingly imperceptible, but relentless, unmistakable and innovative.... China: Behind the Miracle reveals the many dimensions of the country's growth phenomenon. The book focuses on telling a simple tale of the Chinese economy, sharing extraordinary models of growth and economic change, while helping the reader develop an insight into critical issues.

A Psychographic Study Of Mail And Telephone Shoppers

Author: Jon Marc De Korte
Size: 14,68 MB
Format: PDF, ePub
Read: 158

Digital Exhaust

Author: Dale Neef
Editor: Pearson Education
ISBN: 013383834X
Size: 13,16 MB
Format: PDF, ePub, Docs
Read: 664

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data – including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.

Dinner At The New Gene Caf

Author: Bill Lambrecht
Editor: Macmillan
ISBN: 1429976594
Size: 13,38 MB
Format: PDF, Docs
Read: 714

Biotech companies are racing to alter the genetic building blocks of the world's food. In the United States, the primary venue for this quiet revolution, the acreage of genetically modified crops has soared from zero to 70 million acres since 1996. More than half of America's processed grocery products-from cornflakes to granola bars to diet drinks-contain gene-altered ingredients. But the U.S., unlike Europe and other democratic nations, does not require labeling of modified food. Dinner at the New Gene Café expertly lays out the battle lines of the impending collision between a powerful but unproved technology and a gathering resistance from people worried about the safety of genetic change.

Ultimate College Shopper S Guide

Author: Evans
Editor: Addison-Wesley Longman
ISBN: 9780201622669
Size: 20,92 MB
Format: PDF, ePub, Mobi
Read: 168

Demand And Price Situation

Author: U.S. Department of Agriculture
Size: 20,20 MB
Format: PDF, Mobi
Read: 422

Defense Reform Initiative

Author: United States
Size: 18,88 MB
Format: PDF, ePub, Mobi
Read: 682

The Billion Dollar Molecule

Author: Barry Werth
Editor: Simon and Schuster
ISBN: 143912681X
Size: 19,24 MB
Format: PDF, Kindle
Read: 584

Join journalist Barry Werth as he pulls back the curtain on Vertex, a start-up pharmaceutical company, and witness firsthand the intense drama being played out in the pioneering and hugely profitable field of drug research. Founded by Joshua Boger, a dynamic Harvard- and Merck-trained scientific whiz kid, Vertex is dedicated to designing -- atom by atom -- both a new life-saving immunosuppressant drug, and a drug to combat the virus that causes AIDS. You will be hooked from start to finish, as you go from the labs, where obsessive, fiercely competitive scientists struggle for a breakthrough, to Wall Street, where the wheeling and dealing takes on a life of its own, as Boger courts investors and finally decides to take Vertex public. Here is a fascinating no-holds-barred account of the business of science, which includes an updated epilogue about the most recent developments in the quest for a drug to cure AIDS.