Social Media Campaigns

Author: Carolyn Mae Kim
Editor: Routledge
ISBN: 1000290646
File Size: 16,69 MB
Format: PDF, Mobi
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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

7 Step Guide For Social Media Campaigns

Author: Kris Lal
Editor: Kris Lal LTD
ISBN:
File Size: 59,55 MB
Format: PDF, ePub
Read: 8521
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7-STEP GUIDE FOR SOCIAL MEDIA CAMPAIGNS is a book by Kris Lal who is a New Zealand media personality, musician, director, entrepreneur, businessman and social media influencer. In his first book he provides insights for beginners in 7 easy to follow steps on social media. The book is a snapshot into his years of experience at the helm of his media agency Curatorsocial.com for those wanting to maximize their social media presence. He have implemented the 7-step guide with new clients for years within his agency. In particular, clients who are new or have very little to no knowledge of social media have loved this guide, those that know about social media have also found it invaluable to their overall strategy. There is something to be taken away at each step, how you use it will depend highly on your product or service. In saying this, having a personalized strategy and plan is key, we suggest taking notes that relate to your business at each step so that you are able to a) relate it back to your business b) get the most value out of the guide and its application c) have an overview of the gaps that need to be addressed in your current strategy.

Social Media Marketing

Author: Ahmad Hafeez Anjum
Editor: GRIN Verlag
ISBN: 3656067635
File Size: 53,65 MB
Format: PDF, ePub, Docs
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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: "none," GC University (Management Studies Department - Government College University), course: Martketing, language: English, abstract: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like '''Twitter''', the barrier to entry in social media is greatly reduced.

Social Media Marketing For Dummies

Author: Shiv Singh
Editor: John Wiley & Sons
ISBN: 1118985532
File Size: 30,78 MB
Format: PDF, Mobi
Read: 6498
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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Ultimate Guide To Social Media Marketing

Author: Eric Butow
Editor: Ultimate
ISBN: 9781599186740
File Size: 72,69 MB
Format: PDF, Docs
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When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

Perspectives On Social Media Marketing

Author: Stephanie Agresta
Editor: Cengage Learning Ptr
ISBN: 9781435456525
File Size: 51,76 MB
Format: PDF, ePub
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Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.

Friends With Benefits

Author: Darren Barefoot
Editor: No Starch Press
ISBN: 1593271999
File Size: 21,22 MB
Format: PDF, ePub, Mobi
Read: 9410
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The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

The Best Digital Marketing Campaigns In The World

Author: Damian Ryan
Editor: Kogan Page Publishers
ISBN: 0749460636
File Size: 20,79 MB
Format: PDF, Docs
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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Social Media Uncovered 2020

Author: Sam Founda
Editor:
ISBN:
File Size: 35,85 MB
Format: PDF, ePub, Mobi
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Social Media Uncovered 2020 is a social media marketing strategy book for beginners. It captures the most effective marketing channels, including how to develop a loyal following, how to create key social media content and how to convert visitors into customers. Social media for businesses Do you want to grow your business by introducing a social media marketing plan and growing a loyal fan base at the same time? Do you want to capitalize on the most effective marketing channels available in 2020? Are you looking for an up-to-date, complete guide on how to find and engage with visitors on social media and turn them into paying customers? If you have answered "yes" to any of these questions, then keep on reading. Small business marketing With social media, you have access to billions of consumers, that is why you need a key social media marketing strategy to help your business develop. You can reach out to almost anyone and share any message with and persuade them to buy your products through the right social media content and digital marketing campaigns. However, only few companies have learnt and applied the techniques needed to succeed in this space. This book is current and to the point, it will demonstrate to you exactly what you can do to compete in this competitive marketplace and how you can achieve success by building up a powerful brand social media marketing strategy in 2020. This digital marketing book will allow you to: Know what social media marketing is and why you must use it Understand how to tightly integrate it with your marketing strategy Find out what really matters and where to begin social media marketing Learn how to develop amazing content and reach the right audiences Discover how to amplify your content and capture a larger share of the market Get into the habit of measuring the outcome of your marketing campaigns Become more granular in using specific channels to reach niche audiences Understand exactly who your competitors are and sharpen your focus Increase your awareness of each platform and how it works Develop and execute plans on building loyal communities of fans and sell to them You may be a busy executive looking for a book to get you started right away, or a marketer who needs to fine tune their digital marketing strategy, or a start-up founder who needs to hit the ground running to begin acquiring customers and creating social media content. The author is a professional social media marketing coach and has written this book to help you quickly derive the full benefit of social media, find and develop lasting relationships with followers, and convert visitors into customers. Now, here is what you need to do...Scroll up to click the "Buy Now" button and let's get you started right away!

The Best Digital Marketing Campaigns In The World Ii

Author: Damian Ryan
Editor: Kogan Page Publishers
ISBN: 0749469692
File Size: 47,89 MB
Format: PDF, Docs
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In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Social Media Strategy

Author: Julie Atherton
Editor: Kogan Page
ISBN: 9780749497071
File Size: 76,75 MB
Format: PDF, ePub, Mobi
Read: 7923
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Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.

Social Media Marketing

Author: Ajit V. Jaokar
Editor: Futuretext
ISBN: 9780955606977
File Size: 46,65 MB
Format: PDF, ePub
Read: 2150
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Providing an understanding of the world of social media from the perspective of the Web, this resource presents case studies from enterprises that have successfully used the social media marketing approach.

Social Media Strategy

Author: Keith A. Quesenberry
Editor: Rowman & Littlefield
ISBN: 1442251549
File Size: 53,67 MB
Format: PDF
Read: 4817
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Social Media Influencer Marketing The Next Big Phenomenon In The Marketing World

Author: Rudhrah Keshav
Editor: Rudhrah Gourav
ISBN:
File Size: 67,51 MB
Format: PDF, ePub, Mobi
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Social media influencer marketing – the next big phenomenon in the marketing world By Rudhrah Gourav

Strategic Social Media

Author: L. Meghan Mahoney
Editor: John Wiley & Sons
ISBN: 1119259193
File Size: 48,27 MB
Format: PDF, ePub, Docs
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Social Media Marketing

Author: Dave Evans
Editor: John Wiley & Sons
ISBN: 1118240545
File Size: 60,60 MB
Format: PDF, ePub, Mobi
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Updated with 100 pages of new content, this edition is betterthan ever In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan. Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more. Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla Shows you how to track and measure results and integrate thatinformation into your overall marketing plan Features case studies, step-by-step instructions, and hands-ontutorials If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.

Advanced Social Media Marketing

Author: Tom Funk
Editor: Apress
ISBN: 1430244089
File Size: 48,56 MB
Format: PDF, Kindle
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Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Social Media Marketing For Small Business

Author: Audrey Peters
Editor: Lulu.com
ISBN: 0557459680
File Size: 46,84 MB
Format: PDF, ePub
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Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will learn the benefits of each platform and how to select the right social media for the objectives of their business. The fundamentals of marketing haven't really changed but, the Internet revolution has delivered phenomenal communications change, significantly cut the costs of marketing and opened up new challenges through so much choice.

Social Media Marketing 2020

Author: Chandler Wright
Editor: SD Publishing LLC
ISBN:
File Size: 43,29 MB
Format: PDF, ePub, Mobi
Read: 2597
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If you’ve always wanted your business or brand on social media to thrive but find yourself struggling to get a sale, engagement or even endorsement, then keep reading… Are you sick of watching other businesses successfully growing their online presence, but you are unable to even get a follow? Have you tried applying the so called “tricks” of the trade, but nothing seems to get you the kind of results that you desire? Do you finally want to stop throwing money on social media campaigns that barely raise the dust much less raise your bottom line? If so, then you are holding the solution in your hands…literally. You see, turning your social media page into a thriving hub with several profitable outcomes doesn’t have to be difficult. Even if you have tried advertising and it still feels as though you are talking to a wall, there are things that you can do, starting right now that will give your brand or business the buzz that it needs. If you are starting to think that social media is not for you or your business, you might need to think again. And the reason for this rethink is in the math. A lot of people are taking their businesses online because the market is there. According to Smart Insights, Facebook alone has 2 billion active users and that number is expected to grow. YouTube has an impressive user base that runs into billions as well. What this tells you is that the problem with growing your business digitally is not with the platform that you use. It is knowing where your true customers are, how to reach them and how to sell to them. And that is what this book will do for you. Here’s just a tiny fraction of what you’ll discover: ❖ Unlocking the Facebook algorithm that will change your business forever ❖ Why your responses on social media might actually be hurting your brand – and what you can do instead ❖ How to build a successful marketing campaign without spending millions ❖ Common social media practices that you need to stop ASAP ❖ How to grow by 55% in one week on Instagram with just 3 easy steps ❖ Cool tricks used by your favorite brands on social media to keep you coming and how you can apply those concepts in your business ❖ The biggest mistake people make when they have to decide on what platform they should use for their businesses and brands ❖ At least 25 Apps that would change how people interact with your social media pages for the better ...and much, much more! So, what are you waiting for? Scroll up, click “Buy NOW” and launch your business into its most profitable season!