Soft Power

Author: Joseph S Nye Jr
Editor: Hachette UK
ISBN: 0786738960
File Size: 12,55 MB
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Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Soft Power
Language: en
Pages: 208
Authors: Joseph S Nye Jr
Categories: Political Science
Type: BOOK - Published: 2009-04-28 - Publisher: Hachette UK

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of
The Rhetoric of Soft Power
Language: en
Pages: 300
Authors: Craig Hayden
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012 - Publisher: Lexington Books

The book explores the notion of soft power as set of theoretical arguments about power, and as a reflection of how each country perceives what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Soft power is
Soft Power and US Foreign Policy
Language: en
Pages: 256
Authors: Inderjeet Parmar, Michael Cox
Categories: Political Science
Type: BOOK - Published: 2010-03-12 - Publisher: Routledge

The rise of widespread negative attitudes towards US foreign policy, especially due to the war of aggression against Iraq and the subsequent military occupation of the country – has brought new attention to the meaning and instruments of soft power. In this edited collection, an outstanding line up of contributors
Public Diplomacy and Soft Power in East Asia
Language: en
Pages: 279
Authors: Jan Melissen
Categories: Political Science
Type: BOOK - Published: 2011-04-25 - Publisher: Springer

This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.
Cities, Museums and Soft Power
Language: en
Pages: 272
Authors: Gail Dexter Lord, Ngaire Blankenberg
Categories: City and town life
Type: BOOK - Published: 2015-03-10 - Publisher: American Alliance of Museums

"Soft power" emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of "hard power" are tangible--force and finance--soft power resources include ideas, knowledge, values, and culture, as well as the ability to persuade.