Srds Consumer Magazine Advertising Source

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File Size: 49,46 MB
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Dictionary Of Marketing Communications

Author: Norman A. P. Govoni
Editor: SAGE
ISBN: 9780761927716
File Size: 58,43 MB
Format: PDF, Mobi
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The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

Strauss S Handbook Of Business Information A Guide For Librarians Students And Researchers 4th Edition

Author: Hal P. Kirkwood
Editor: ABC-CLIO
ISBN: 144085131X
File Size: 19,71 MB
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This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well. Uses comprehensive coverage to aid business librarians in finding exactly the right information their patrons need Features logical arrangement and integration online with print resources to make information easy to find Provides clear explanations that speak to reference librarians at public and academic libraries, and to students learning this field Serves as a helpful collection development resource for business information, as well as a trusted textbook

Media Management

Author: George Sylvie
Editor: Routledge
ISBN: 1135594465
File Size: 46,81 MB
Format: PDF, Kindle
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Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Consumer Magazine Agri Media Source

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File Size: 62,31 MB
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Srds Hispanic Media Market Source

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File Size: 17,14 MB
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Die Fragmente Der Griechischen Historiker Continued

Author: Felix Jacoby
Editor: BRILL
ISBN: 9789004113039
File Size: 43,42 MB
Format: PDF
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This edition, with translation and commentary, of the surviving fragments of Hermippos of Smyrna draws attention to this author's derivative method and the distinctive juxtaposition of sensational stories and pinacographical material (catalogs of writings, pupils) characterizing his biographical works.