Strategic Event Creation

Author: Liz Sharples
Editor: Goodfellow Pub Limited
ISBN: 9781910158067
File Size: 15,86 MB
Format: PDF, ePub
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Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear.Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply 'making events work' and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.This text is based on a carefully designed framework which-* Delivers a clear overview of the key principles * Integrates theory with industry voices, cases and the practitioner perspective* Uses the lens of outcomes to anchor the role of inputs/processes/decisions/budgets* Delivers clear learning summaries and highlights key questions for reflectionThe broadly based and experienced author team are widely engaged with the events industry whose voice and insights inform the book throughout. It is designed to move students and professionals beyond event organising to strategic event creation. As the event industry has progressed effective event operations become a prerequisite to exist rather than a recipe to succeed. It will be an essential text for students studying Events, Festival, Conference and Exhibition Management at all levels, and also of significant use to a wide range of students in Tourism, Hospitality and Marketing. The practical 'real world' perspective means that it can help venue managers, event creators (across many areas), experiential marketing professionals and conference / training managers gain a broader understanding of the business context in which they are competing.

Strategic Petroleum Reserve

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Editor:
ISBN:
File Size: 44,51 MB
Format: PDF, Mobi
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Creating Your Strategic Plan

Author: John M. Bryson
Editor: John Wiley & Sons
ISBN: 1118067274
File Size: 32,50 MB
Format: PDF, Docs
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Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more material on stakeholder analysis, visioning, strategic issue identification, and implementation, this new edition is the best resource for taking leaders, managers, and students through every step of the strategic planning process.

The Sage Handbook Of Tourism Management

Author: Chris Cooper
Editor: SAGE
ISBN: 152646148X
File Size: 51,64 MB
Format: PDF, ePub, Docs
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The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Strategy

Author: Brad MacKay
Editor: Oxford University Press, USA
ISBN: 0198779429
File Size: 69,84 MB
Format: PDF
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What does strategy mean to a Head of Ethics, Sustainability, and Governance in a globally-leading asset management company in London? How does the Chair of a not-for-profit community interest company, which supports women in Scotland to thrive in business, use learning to shape strategy? How is innovation, digitalization, and disruption viewed by the CEO of a Singaporean fintech start-up? Strategy: Theory, Practice, Implementation represents a new breed of textbook for this discipline. Developed in consultation with lecturers, students, and professionals, the book's research-driven Process-Practice Model of Strategy places implementation at its core, enabling students to develop a crystal clear understanding of how strategy operates in a culture of dynamism, adaptability, and change. The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind. Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice. Strategy: Theory, Practice, Implementation ultimately provides students with a lively, critical, and highly practical approach to thinking, talking, and acting like a strategist. This text will inspire them and fully prepare them for their future career in business. Online resources accompaning the textbook include: For registered adopters: - A test bank - PowerPoint slides - Answers to, or guidance on, the chapter-opening case study questions in the book - A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations - Teaching notes on using the 'Boardroom Challenges' in class For students: - Video interviews with the practitioners from the Practitioner Insights, and further videos providing advice on how students can enhance their employability. - Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking - Links to articles, cases, chapters, or multimedia resources to support students' further reading - Additional case studies with exercises or discussion questions - Video interviews with the authors in which they discuss key theories and implementation issues - MCQs - Guidance on how to analyse a case study - Flashcard glossary

Strategic Marketing For Nonprofit Organizations

Author: Alan R. Andreasen
Editor: Pearson College Division
ISBN:
File Size: 27,90 MB
Format: PDF, Mobi
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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Festival And Special Event Management

Author: Johnny Allen
Editor: John Wiley & Sons Incorporated
ISBN:
File Size: 40,23 MB
Format: PDF, ePub, Mobi
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Expands on the coverage and discussion of event managment issues and strategies introduced in the first and second editions.

Strategic Marketing For Nonprofit Organizations

Author: Philip Kotler
Editor:
ISBN:
File Size: 39,38 MB
Format: PDF, ePub, Mobi
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Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

Strategic Marketing For Educational Institutions

Author: Philip Kotler
Editor: Prentice Hall
ISBN:
File Size: 55,89 MB
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Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

Strategic Media Decisions

Author: Marian Azzaro
Editor:
ISBN:
File Size: 44,88 MB
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Business Improvement Districts And The Contradictions Of Placemaking

Author: Susanna F. Schaller
Editor: University of Georgia Press
ISBN: 082035516X
File Size: 62,52 MB
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The "livable city," the "creative city," and more recently the "pop-up city" have become pervasive monikers that identify a new type of urbanism that has sprung up globally, produced and managed by the business improvement district and known colloquially by its acronym, BID. With this case study, Susanna F. Schaller draws on more than fifteen years of research to present a direct, focused engagement with both the planning history that shaped Washington, D.C.'s landscape and the intricacies of everyday life, politics, and planning practice as they relate to BIDs. Schaller offers a critical unpacking of the BID ethos, which draws on the language of economic liberalism (individual choice, civic engagement, localism, and grassroots development), to portray itself as color blind, democratic, and equitable. Schaller reveals the contradictions embedded in the BID model. For the last thirty years, BID advocates have engaged in effective and persuasive storytelling; as a result, many policy makers and planners perpetuate the BID narrative without examining the institution and the inequities it has wrought. Schaller sheds light on these oversights, thus fostering a critical discussion of BIDs and their collective influence on future urban landscapes.

Event Management

Author:
Editor:
ISBN:
File Size: 50,94 MB
Format: PDF, Mobi
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Events Feasibility And Development

Author: William O'Toole
Editor: Elsevier
ISBN: 0750666404
File Size: 15,34 MB
Format: PDF, Kindle
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Events Feasibility and Development: From Strategy to Operations describes the latest tools and techniques used for the strategic growth of the event industry around the world. It illustrates how events and festivals are assets to countries, companies and their people. This book answers two fundamental questions faced by all events planners and organizers: "how do I justify this event to the client?" and "why are we spending money on this event?" This book is supported by video presentations for teaching and training. Events Feasibility and Development: From Strategy to Operations unpicks core issues such as: Developing a viable events program for the company or region Forecasting models and return on investment Operational integrity and its feasibility Integrating all the management processes to ensure best practice International case studies and examples are used throughout with practical insights and supporting theory. Case studies include: crowd number forecasting, planning a torch relay around the world, getting the most out of volunteers, and examples are drawn from around the world, from Scotland to Saudi Arabia to Sydney.

Ieg Sponsorship Sourcebook

Author:
Editor:
ISBN:
File Size: 63,83 MB
Format: PDF, ePub, Docs
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Events As A Strategic Marketing Tool

Author: Dorothe Gerritsen
Editor: CABI
ISBN: 178064261X
File Size: 62,83 MB
Format: PDF, Kindle
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Translation of: Het event als strategisch marketinginstrument. Bussum: Coutinho, 2011.

A Medium To Long Term Strategy For Tourism

Author:
Editor:
ISBN:
File Size: 28,87 MB
Format: PDF, Docs
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Universities And Strategic Knowledge Creation

Author: Andrea Bonaccorsi
Editor: Edward Elgar Publishing
ISBN:
File Size: 27,62 MB
Format: PDF, ePub, Docs
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Although the role of universities in the knowledge society is increasingly significant, there remains a severe lack of systematic quantitative evidence at the micro-level, with virtually all policy discussion based on country level statistics or case studies. This book redresses the balance by examining original data from universities in six European countries - Italy, Norway, Portugal, Spain, Switzerland and the UK. The authors provide micro-based evidence on the evolution of the strategic profile of universities in terms of scientific research, contract research, education and the third mission. The result is a highly innovative book that combines detailed national case studies and comparative institutional analyses with state-of-the-art quantitative techniques. Applying for the first time new generations of nonparametric efficiency measures on a large scale, Universities and Strategic Knowledge Creation will be of great interest to researchers and postgraduate students in higher education, economics of science and technology, and innovation studies. It will also appeal to policymakers and administrators in governments, ministries and universities.

Exceptional Events

Author: Betsy A. Wiersma
Editor:
ISBN:
File Size: 64,37 MB
Format: PDF, ePub
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Events Management

Author: Glenn Bowdin
Editor: Routledge
ISBN: 1136404589
File Size: 46,63 MB
Format: PDF
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Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.

Strategic Management Creating Competitive Advantages

Author: Gregory Dess
Editor: McGraw-Hill/Irwin
ISBN:
File Size: 76,46 MB
Format: PDF, ePub
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Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.