Strategy Genius

Author: Richard A D Jones
Editor: Hachette UK
ISBN: 1473605393
File Size: 22,16 MB
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The fast-track MBA in strategy Imagine having instant access to the world's smartest thinking on strategy - and being shown exactly what to do to guarantee that you get your own strategy right, every time. Strategy Genius makes it easy to apply what researchers know about strategic thinking to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in strategy. Each of the 40 chapters is a mini-masterclass in strategic thinking, explaining the research and showing you how to apply it for yourself. In business, conventional wisdom often says one thing while research says another. Strategy Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better strategist. Quick to read and intensely practical, this book will bring a little strategy genius into your day. 'Strategy is one of those topics that many people talk about without having much idea what they mean. Richard Jones is one of the exceptions. A very good book; I recommend it strongly' Peter Hiscocks, CEO Judge Business School Executive Education, University of Cambridge 'Genius conflated into something you can understand. A bit like Richard, really' Michael Wilson, Director of Business and Economics Editor, Arise Global Networks

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Strategies Of Genius Aristotle Sherlock Holmes Walt Disney Wolfgang Amadeus Mozart

Author: Robert Dilts
Editor:
ISBN:
File Size: 34,11 MB
Format: PDF, Mobi
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The purposes of the series Strategies of genius is to apply the tools of neuro-linguistic programming to analyze important historical figures in order to produce practical and effective strategies that can be learned and applied in other contexts. By analyzing quotations and anecdotes, the author describes the thinking processes of each individual studied and then shows how these processes may be used by the reader to enhance their own creativity and problem solving ability.

Strategies Of Genius Albert Einstein

Author: Robert Dilts
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ISBN:
File Size: 65,15 MB
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The purposes of the series Strategies of genius is to apply the tools of neuro-linguistic programming to analyze important historical figures in order to produce practical and effective strategies that can be learned and applied in other contexts. By analyzing quotations and anecdotes, the author describes the thinking processes of each individual studied and then shows how these processes may be used by the reader to enhance their own creativity and problem solving ability.

Strategies Of Genius Sigmund Freud Leonardo Da Vinci Nikola Tesla

Author: Robert Dilts
Editor:
ISBN:
File Size: 76,19 MB
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L'a. propone uno studio dei processi del pensiero che sottendono la creazione leonardiana.

Strategy

Author: F. A. Thesiger
Editor:
ISBN:
File Size: 13,43 MB
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The Living Age

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File Size: 41,15 MB
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Has Gen Grant Genius

Author: J. Hagerty
Editor:
ISBN:
File Size: 12,19 MB
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The Fortnightly

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File Size: 22,14 MB
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Clausewitz On Strategy

Author: Tiha von Ghyczy
Editor: John Wiley & Sons
ISBN: 0471198706
File Size: 80,54 MB
Format: PDF, ePub
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The Lanchester Legacy A Celebration Of Genius

Author: John Fletcher
Editor:
ISBN:
File Size: 31,17 MB
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Volumes 1 and 2 are a history of the Lanchester automobile, written by Chris Clark. Volume 3 examines Frederick Lanchester's contributions in engineering and science.

Strategy And The National Security Professional

Author: Harry Richard Yarger
Editor: Praeger
ISBN:
File Size: 27,78 MB
Format: PDF
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Written from a U.S. perspective, it helps the reader understand the internal and external aspects of the strategic environment that make strategy formulation and execution so difficult for the nation state, particularly in a democracy

Conventional Strategy

Author: Richard K. Betts
Editor:
ISBN:
File Size: 18,20 MB
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The Strategy Of Creative Thinking

Author: Bernard B. Goldner
Editor:
ISBN:
File Size: 68,16 MB
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Scientific Genius

Author: Jim Glenn
Editor: Crescent
ISBN: 9780517141366
File Size: 78,96 MB
Format: PDF
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Looks at the lives and scientific contributions of twenty of the foremost scientists in recorded history, including Aristotle, Galileo, Pascal, Darwin, Mendel, Pavlov, Einstein, and Hawking

Strategic Theory For The 21st Century The Little Book On Big Strategy

Author: Dr. Harry R. Yarger
Editor: Lulu.com
ISBN: 1300039264
File Size: 44,56 MB
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The Genius Of The Beast

Author: Howard Bloom
Editor: Prometheus Books
ISBN: 1615929320
File Size: 73,51 MB
Format: PDF, Kindle
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Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009. This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author Howard Bloom argues that there’s a hidden mandate beneath the surface of capitalism: "It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings." Bloom sees crisis as opportunity, opportunity for the whole human race. In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things—passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined. The author explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways—that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society. This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.

The Strategy Of Joy

Author: George H. Gilpin
Editor: Longwood PressLtd
ISBN:
File Size: 55,24 MB
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Marketing Genius

Author: Peter Fisk
Editor: John Wiley & Sons
ISBN: 190729340X
File Size: 40,65 MB
Format: PDF
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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

Negotiation Genius

Author: Deepak Malhotra
Editor: Bantam
ISBN: 9780553904949
File Size: 51,97 MB
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From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer. What sets negotiation geniuses apart? They are the men and women who know how to: •Identify negotiation opportunities where others see no room for discussion •Discover the truth even when the other side wants to conceal it •Negotiate successfully from a position of weakness •Defuse threats, ultimatums, lies, and other hardball tactics •Overcome resistance and “sell” proposals using proven influence tactics •Negotiate ethically and create trusting relationships—along with great deals •Recognize when the best move is to walk away •And much, much more This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.