The 21st Century Media R Evolution

Author: Jim Macnamara
Editor: Peter Lang
ISBN: 9781433109362
Size: 20,46 MB
Format: PDF, Mobi
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The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

Media Planning Buying In The 21st Century

Author: Ronald D. Geskey
Editor: CreateSpace
ISBN: 9781502358714
Size: 17,17 MB
Format: PDF, Mobi
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Media Planning & Buying in the 21st Century, Third Edition is a significantly updated textbook and media source book for early career professionals. Included is a new chapter, The Wild Wild West which emphasizes the growing importance of caveat-emptor makes readers aware of the risks of using many new media in evaluating and investing in some digital media as many researchers have found a high incidence of fraud.The book also provides updated content on the media revolution, the media tools of integrated marketing communications, media audiences and costs, internet marketing, social media, strategic media planning, the growing importance of geography in media planning, media negotiations and buying broadcast, print, and internet advertising, guerrilla marketing, media sales, the future, and much more,

The Social Media Revolution An Economic Encyclopedia Of Friending Following Texting And Connecting

Author: Jarice Hanson
Editor: ABC-CLIO
ISBN: 1610697685
Size: 10,42 MB
Format: PDF, Kindle
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Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. • Provides an insightful perspective on the past and future that demonstrates how the technologies of communication serve to create the nexus of social interaction • Examines the fundamental need and desire of humanity to communicate, which in turn determines what we think of ourselves, how we see the world, and how we make meaning • Focuses on social media as a powerful tool, not only for communication and entertainment but also for potentially equalizing power and social mobility locally, nationally, and globally • Considers the financial impact of social media as it challenges legacy media for consumers, users, and audiences

Electronic Business Revolution

Author: Peter Cunningham
Editor: Springer Science & Business Media
ISBN: 3662037564
Size: 16,35 MB
Format: PDF, Kindle
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Electronic business, the integration of IT and the Internet into business processes, has begun to completely revolutionize business and the economy. The aim of this book is to point out the challenges and opportunities Europe and its companies are faced with in electronic business. The material is based upon the authors joint experience of years of research into the use of IT in business, industry, and government, as well as their management experience as President and CEO of leading technology organizations.

Key Concepts In Media And Communications

Author: Paul Jones
Editor: SAGE
ISBN: 1446254070
Size: 11,88 MB
Format: PDF, ePub, Docs
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"A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and researchers." - James Curran, Goldsmiths, University of London "A highly comprehensive guide to core concepts in media theory and criticism." - Andrew Goodwin, University of San Francisco "A great resource for new under-grads and something I urge my students to buy and use as a hand first 'port of call' throughout their studies." - Paul Smith, De Montfort University This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one: is fully cross-referenced is appropriately illustrated with examples, tables and diagrams provides a guide to further reading. This book is an essential resource for students of media and communications across sociology, cultural studies, creative industries and of course, media and communications courses.

Feminism And Religion In The 21st Century

Author: Gina Messina-Dysert
Editor: Routledge
ISBN: 1134625243
Size: 18,32 MB
Format: PDF, Kindle
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This anthology will explore the new directions of conversations occurring in relation to feminism and religion, as well as the technological modes being utilized to continue dialogue, expand borders, and create new frontiers in feminism. It is a cross generational project bringing together the voices of foremothers with those of the twenty-first century generation of feminist scholars to discuss the changing direction of feminism and religion, new methods of dialogue, and the benefits for society overall.

Media Revolution In Europe Ahead Of The Curve

Author:
Editor: Council of Europe
ISBN: 9287173265
Size: 12,60 MB
Format: PDF, ePub, Docs
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The "rags to riches" story of Karol Jakubowicz's involvement in the work of the Council of Europe took him from the role of an awestruck newcomer from Poland in 1990 to that of the Chairman of the Steering Committee on the Media and New Communication Services (2005-06). Along the way, he was elected, delegated by the Steering Committee, and invited by the Council of Europe Secretariat to serve in a number of other capacities. In all of them, he contributed a wide variety of papers, reports and studies to assist the steering committee and other bodies in collecting information and formulating ideas in the general field of freedom of expression, creation of free and democratic media systems (including the issue of public service media), regulation of transfrontier television, the adjustment of Council of Europe human rights standards to the conditions of the information society, and the development of broadcasting legislation in Council of Europe member states.The present collection of these papers and reports is published in the conviction that they retain their value and relevance. It provides the additional benefit of offering a glimpse of the work preceding the formulation of Committee of Ministers recommendations and declarations, as well as resolutions of the Council of Europe Parliamentary Assembly.

International News In The 21st Century

Author: Chris A. Paterson
Editor: Georgetown University Press
ISBN: 9781860205965
Size: 11,23 MB
Format: PDF, ePub, Mobi
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In the aftermath of September 11, the nature of international news has resumed a central place in media debates and political analysis. In the first collection of its kind, influential journalists and scholars probe the future of international news. Topics include the conglomerates, ethnocentric imbalances in news reporting, the rise of non-Anglo news channels, approaches for reconstructing the international news agenda, the impacts of new technologies of production and diffusion, international news rhetoric, and audiences' imagination of the "global" and their perceptions of international news coverage. In a dialogue that is both descriptive and prescriptive, this book begins an encounter between media practitioners, activists, and academics, constituencies that have tended to talk past each other but are now beginning to find some shared concerns.

Mediacology

Author: Antonio Lopez
Editor: Peter Lang
ISBN: 9780820497075
Size: 14,25 MB
Format: PDF, ePub
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Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

Media And Society Into The 21st Century

Author: Lyn Gorman
Editor: John Wiley & Sons
ISBN: 1405149353
Size: 15,28 MB
Format: PDF, Mobi
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Media and Society into the 21st Centurycaptures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day. Utilizing historical and comparative perspectives, the volume analyzes the socio-economic contexts in which mass media originated; the institutional forms taken by evolving media; the relationships between media institutions and the state; and the interrelationships between different media. This new edition is updated and expanded to include recent media developments and the continued impact of technological change in an age of globalization. Chapters on media, war, international relations, and new media have been updated and expanded, and a new "Web 2.0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape. Focusing on the development of newspapers, film, radio, television, and the Internet around the world, Media and Society into the 21st Century fills a critical need for students and scholars by offering a historical introduction to the mass media in our time.