The Art Of Digital Marketing

Author: Ian Dodson
Editor: John Wiley & Sons
ISBN: 1119265703
File Size: 34,69 MB
Format: PDF, Docs
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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
The Art of Digital Marketing
Language: en
Pages: 400
Authors: Ian Dodson
Categories: Business & Economics
Type: BOOK - Published: 2016-04-18 - Publisher: John Wiley & Sons

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this
Color Your Message
Language: en
Pages: 194
Authors: Lisa Caprelli
Categories: Internet marketing
Type: BOOK - Published: 2014-12-04 - Publisher: CreateSpace

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know
30 Rules of Social Media Marketing
Language: en
Pages: 31
Authors: Uzair Mushtaq
Categories: Internet marketing
Type: BOOK - Published: 2017-09-16 - Publisher:

30 Rules of Social Media Marketing - The Art of Digital MarketingIf you run a business or provide a sort of service in this day and age, it's incredibly important to know how to take advantage of social media so you can build your brand and attract new customers.This book
The Art of Digital Marketing for Fashion and Luxury Brands
Language: en
Pages:
Authors: Wilson Ozuem
Categories: Internet marketing
Type: BOOK - Published: - Publisher: Springer Nature

Books about The Art of Digital Marketing for Fashion and Luxury Brands
The Art Of Digital Marketing
Language: en
Pages: 148
Authors: Dante Desonia
Categories: Internet marketing
Type: BOOK - Published: 2021-02-06 - Publisher:

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. In this Digital Marketing Strategy book, you will discover: - Why digital marketing is so challenging in financial services - How to create a website that converts - Email marketing