The B2b Social Media Book

Author: Kipp Bodnar
Editor: John Wiley & Sons
ISBN: 1118214307
File Size: 15,19 MB
Format: PDF, Kindle
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
The B2B Social Media Book
Language: en
Pages: 240
Authors: Kipp Bodnar, Jeffrey L. Cohen
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich
Social Marketing to the Business Customer
Language: en
Pages: 272
Authors: Paul Gillin, Eric Schwartzman
Categories: Business & Economics
Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide
B2B Social Media
Language: en
Pages: 262
Authors: Rich Walker
Categories: Business & Economics
Type: BOOK - Published: 2016-02-02 - Publisher: Createspace Independent Publishing Platform

An estimated 87% of B2B marketers apply their trade on social media and consider it to be the most effective tool of all types of content marketing. And 80% of businesses plan on increasing the amount of resources allocated to social media in the future. What's most exciting about social
Social Marketing to the Business Customer
Language: en
Pages: 272
Authors: Paul Gillin, Eric Schwartzman
Categories: Business & Economics
Type: BOOK - Published: 2011-01-18 - Publisher: Wiley

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide
42 Rules for B2B Social Media Marketing
Language: en
Pages: 152
Authors: Michael Procopio, Peter Spielvogel, Natascha Thomson
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Happy About

Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.