The Bmw Century

Author: Tony Lewin
Editor: Motorbooks International
ISBN: 0760350175
Size: 19,21 MB
Format: PDF, ePub
Read: 175
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Relive the first one hundred years of Germany's best two- and four-wheeled rides. Established in 1916, BMW is one of the auto and motorcycle industry's oldest and most-respected car and motorcycle manufacturers. Over the past century, the company went through myriad developments. The BMW Century chronicles this remarkable transportation company through images of the cars and motorcycles it manufactured, from the 1923 R32 motorcycle to sleek electric cars of today. This handsome volume is filled with images, history, and in-depth looks at the incredible machines BMW created year after year. The BMW Century showcases how the company's new visionary team systematically rebuilt BMW in the post-World War II years into the spectacular success we know today - that is, a company with sales projected to be upwards of two million cars annually by 2016, led by its 3-series, the best-selling luxury-performance car in the world. BMW's motorcycle division is no less legendary. It began with the 1923 avant-garde R32, which featured a 180-degree, horizontally opposed twin, the engine configuration that would become BMW's hallmark. Along the way, BMW would use that configuration to power groundbreaking machines like the R90S, R100RS, and R80GS. Beginning in 1983, they would add three- and four-cylinder machines to their offerings, culminating in today's spectacular S1000RR sport bike. From the pre-war motorcycles to the iconic R-series twins of the 1970s and 80s to the mighty M-series cars and superbikes of today, The BMW Century offers a full review of German engineering at its finest. The book is illustrated with hundreds of historic, contemporary, and racing photographs - many sourced from BMW's archives - and detailed text relating the BMW's full history. This is the one volume no BMW aficionado can be without.

Focus On 100 Most Popular Sedans

Author: Wikipedia contributors
Editor: e-artnow sro
ISBN:
Size: 18,61 MB
Format: PDF, Mobi
Read: 682
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Focus On 100 Most Popular Station Wagons

Author: Wikipedia contributors
Editor: e-artnow sro
ISBN:
Size: 14,67 MB
Format: PDF, ePub
Read: 550
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The Science And Art Of Branding

Author: Giep Franzen
Editor: M.E. Sharpe
ISBN: 0765628643
Size: 13,99 MB
Format: PDF, ePub
Read: 705
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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

A Dictionary Of Marketing

Author: Charles Doyle
Editor: OUP Oxford
ISBN: 0191044997
Size: 20,24 MB
Format: PDF, Docs
Read: 850
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Saturday Night

Author:
Editor:
ISBN:
Size: 13,31 MB
Format: PDF, ePub, Docs
Read: 287
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Automotive News

Author:
Editor:
ISBN:
Size: 20,57 MB
Format: PDF, Kindle
Read: 970
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Fighters Of The 20th Century

Author: Jim Winchester
Editor: Crowood Press UK
ISBN:
Size: 11,62 MB
Format: PDF, ePub
Read: 919
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A guide to the most famous fighter aircraft of the 20th century. It includes examples from around the world in chronological order so that the best of every period can be compared, from triplanes to supersonic interceptors. Specifications give powerplants, dimensions, performance and armament.

Bmw 1975 2001

Author: Laurence Meredith
Editor: Crowood Press
ISBN:
Size: 12,46 MB
Format: PDF, ePub, Docs
Read: 835
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Takes readers on an entertaining tour of BMW's model range in this heady period.

Playbill

Author:
Editor:
ISBN:
Size: 13,48 MB
Format: PDF, Mobi
Read: 920
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