The Cool Factor

Author: Andrea Linett
Editor: Artisan Books
ISBN: 1579657109
Size: 11,65 MB
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“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.

The Cool Factor

Author: Del Breckenfeld
Editor: John Wiley & Sons
ISBN: 047045444X
Size: 17,86 MB
Format: PDF, ePub, Mobi
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What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

The Cool Factor A Writing Unit

Author: Mary F. Burke
Editor: Teaching and Learning Company
ISBN: 0787729442
Size: 15,41 MB
Format: PDF, ePub
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This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.

Games That Sell

Author: Mark Walker
Editor: Wordware Publishing, Inc.
ISBN: 155622950X
Size: 16,90 MB
Format: PDF
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This book provides a unique approach to game design with its focus on in-depth analyses of top-selling games. Rather than examine programming or three-dimensional art composition, game designer and journalist Mark H. Walker takes a look at the factors that journalists, gamers, and designers feel made games such as Empire Earth, The Sims, Max Payne, and RollerCoaster Tycoon commercial and critical successes, including quality, topic, game play, cool factor, and marketing and public relations. Additionally, game industry insiders who are outside the technical development loop, as well as over 100 gamers of all ages, share their insights on what they believe makes a successful game. Features: Understand the characteristics of games that have sold well; Learn about the importance of choosing your game's genre and topic wisely; Discover how to make use of marketing and public relations in order to boost your game's sales; Find out how to make your game appeal to the broadest market possible; Study the analyses of top-selling games and discover what made them so successful.

Sex And Gender In The 2016 Presidential Election

Author: Caroline Heldman
Editor: ABC-CLIO
ISBN: 1440859426
Size: 13,42 MB
Format: PDF, Mobi
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In order to understand the motivations for and implications of Hillary Clinton's historic run for the White House— and her subsequent defeat—the authors explore sexism and gender bias in U.S. political and social culture. • Analyzes original data such as Twitter hashtags, exit polls, and other public opinion data • Goes beyond women-in-politics research to consider gender as a barrier to political equality • Describes the media's involvement in perpetuating gender stereotypes • Considers rape culture as an important aspect of both the Trump campaign and the general election

The Risk Factor

Author: Deborah Perry Piscione
Editor: St. Martin's Press
ISBN: 1137474661
Size: 20,50 MB
Format: PDF, ePub, Mobi
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Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

The Splendid Vision

Author: Richard S. Cohen
Editor: Columbia University Press
ISBN: 0231527527
Size: 17,66 MB
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Featuring the first-ever English translation of the "Splendid Vision Sutra," a sixth-century Indian Mahayana Buddhist scripture known for its rich ritual magic and worship of bodhisattva-goddesses, this volume explicates the text's cultural significance as a source of extraordinary value, cosmic truth, and existential meaning. The ancient author of the "Splendid Vision Sutra" promises every imaginable reward to those who heed its words and rites, whether one's desire is to become king, enjoy heavenly pleasures for thousands of millennia, or attain the spiritual summit of advanced bodhisattvahood. Richard S. Cohen carefully analyzes this religious rhetoric, developing a heuristic model of "scripture" that extends beyond Buddhist literature. In his framework, a text becomes sacred scripture when a community accepts it as a receptacle of extraordinary value, an authoritative source of cosmic truth, and a guide for meaningful action. While clarifying these points, Cohen untangles the discursive skein through which the "Splendid Vision Sutra" expresses its authority, inspires readers to accept that authority, and promises superior power and accomplishments to those who implement its teachings. Exploring ways of living and reading a text, Cohen draws on Marcel Duchamp's theory of found art, Jerzy Grotowski's idealization of the holy actor, and other formulations, identifying contingencies, uncertainties, and incompleteness in the lived present and its determination of our reception of the past. More than a mere introduction to an important work, The Splendid Vision opens a window into religious experience and practice in contemporary environments as well as in the world of the sutra.

A World Of Trouble

Author: T. R. Burns
Editor: Simon and Schuster
ISBN: 1442440341
Size: 12,62 MB
Format: PDF, Docs
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Sometimes you find trouble, and sometimes trouble finds you. The mischief continues in the second book of a trouble-loving middle grade series! It’s Seamus Hinkle’s second semester at Kilter Academy, where he’s quickly become an ace troublemaking student. In fact, the headmistress has even entrusted him with a special assignment—one he’s forbidden to share with any of his friends. But Seamus has also come up with his own mission, and it’s a doozy. If Seamus and Lemon, Abe, and Gabby can pull off this cross-country adventure to rescue one of their own, they’ll earn extra-credit demerits for sure. And they might just learn the truth about some huge secrets the adults around them have been keeping... The second book in T.R. Burns’s Merits of Mischief series boasts the same “irresistible appeal” (BCCB) of Book One, and is sure to leave you clamoring for the next installment.

Salsa Language And Transnationalism

Author: Britta Schneider
Editor: Multilingual Matters
ISBN: 1783091894
Size: 13,31 MB
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This unique contribution to the field of sociolinguistics scrutinises language ideologies in a globalised world. Using ethnographic methodology and a deconstructive approach to language it examines German and Australian Communities of Practice constituted by Salsa dance, and asks what languages symbolise in transnational, non-ethnic cultures.

Lightwave 3d 8 Lighting

Author: Nicholas Boughen
Editor: Wordware Publishing, Inc.
ISBN: 1556220944
Size: 13,40 MB
Format: PDF
Read: 423
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Light Wave is among the most powerful, complete, and reliable 3D tools in existence. Light Wave has become the visual effects software of choice in the film, television and broadcast industries.