The Dodge Brothers

Author: Charles K. Hyde
Editor: Wayne State University Press
ISBN: 9780814332467
Size: 13,30 MB
Format: PDF, ePub
Read: 787

The first comprehensive biography of John and Horace Dodge and the history of their company, Dodge Brothers.

The Graham Legacy

Author: Michael E. Keller
Editor: Turner Publishing Company
ISBN: 1563114704
Size: 13,40 MB
Format: PDF
Read: 298

Chronicles the business careers of the Graham brothers, including their various endeavors in Evansville, Ind., and the creation of the Graham-Paige Motors Corporation.

Riding The Roller Coaster

Author: Charles K. Hyde
Editor: Wayne State University Press
ISBN: 9780814330913
Size: 11,14 MB
Format: PDF, ePub
Read: 631

The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products.

Dodge 100 Years

Author: Matt DeLorenzo
Editor: Motorbooks International
ISBN: 076034552X
Size: 18,30 MB
Format: PDF, ePub, Mobi
Read: 561

In 1900, Horace and John Dodge founded the Dodge Brothers Company in a machine shop in Detroit, Michigan. Dodge 100 Years tells the story of how the Dodge brothers' commitment and vision turned an upstart company into a worldwide automotive leader. From e

Automobile Quarterly Vol 39 1

Editor: Automobile Heritage Publishing & Co
ISBN: 1596139528
Size: 14,25 MB
Format: PDF, ePub, Mobi
Read: 356

Somewhere In Time A Dodge Brothers Photo Collection With Excerpts From A Bygone Era

Author: John R. Velliky
ISBN: 9780818703164
Size: 15,93 MB
Format: PDF, ePub, Mobi
Read: 123

Roads Were Not Built For Cars

Author: Carlton Reid
Editor: Island Press
ISBN: 1610916883
Size: 13,87 MB
Format: PDF
Read: 711

Cyclists were written out of highway history in the 1920s and 1930s by the all-powerful motor lobby: Roads Were Not Built For Cars tells the real story, putting cyclists center stage again. Not that the book is only about cyclists. It will also contains lots of automotive history because many automobile pioneers were cyclists before becoming motorists. A surprising number of the first car manufacturers were also cyclists, including Henry Ford. Some carried on cycling right through until the 1940s. One famous motor manufacturing pioneer was a racing tricycle rider to his dying day.

Henry Ford

Author: Vincent Curcio
Editor: Oxford University Press
ISBN: 0199911207
Size: 17,65 MB
Format: PDF, ePub, Docs
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Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination. This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.

Dodge Dynasty

Author: Caroline Latham
Editor: Harcourt
Size: 19,36 MB
Format: PDF, Kindle
Read: 289

Tells the fascinating story of the family that built the mighty Dodge empire and grew into a powerful and wealthy dynasty and became plagued by excesses and scandal

Biography Of An Idea

Author: Edward L. Bernays
Editor: Open Road Media
ISBN: 1497698677
Size: 20,93 MB
Format: PDF, Mobi
Read: 598

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.