The Jamie Oliver Effect

Author: Gilly Smith
Editor: Andre Deutsch Limited
ISBN: 9780233002569
Size: 14,60 MB
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By the age of eight, Jamie Oliver was already cooking in his parents' pub and restaurant in Essex. From Westminster Catering College, he went straight to the apron strings of Antonio Carluccio as his head pastry chef. This is the story of Jamie Oliver which is the story of a culinary revolution.

The Unauthorized Guide To Doing Business The Jamie Oliver Way

Author: Trevor Clawson
Editor: John Wiley & Sons
ISBN: 9780857080332
Size: 19,80 MB
Format: PDF, Kindle
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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Food Media

Author: Signe Rousseau
Editor: Berg
ISBN: 0857850830
Size: 13,31 MB
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There have been famous chefs for centuries. But it was not until the second half of the twentieth century that the modern celebrity chef business really began to flourish, thanks largely to advances in media such as television which allowed ever-greater numbers of people to tune in. Food Media charts the growth of this enormous entertainment industry, and also how, under the threat of the obesity "epidemic," some of its stars have taken on new authority as social activists, while others continue to provide delicious distractions from a world of potentially unsafe food. The narrative that joins these chapters moves from private to public consumption, and from celebrating food fantasies to fueling anxieties about food realities, with the questionable role of interference in people's everyday food choices gaining ground along the way. Covering celebrity chefs such as Jamie Oliver and Rachael Ray, and popular trends like foodies, food porn and fetishism, Food Media describes how the intersections between celebrity culture and food media have come to influence how many people think about feeding themselves and their families - and how often that task is complicated when it need not be.

The School Food Revolution

Author: Kevin Morgan
Editor: Earthscan
ISBN: 1849773254
Size: 20,77 MB
Format: PDF, Kindle
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'The School Food Revolution is an important book that deserves success.'Journal of Organic Systems 'A great new book that describes how 'the humble school meal' can be considered as 'a litmus test of... government's political commitment to sustainable development.'Peter Riggs, Director, Forum on Democracy & Trade'The School Food Revolution should be an inspiration for policy makers and for school heads and school canteen operators.'Tom Vaclavik, President, Organic Retailers AssociationSchool food suddenly finds itself at the forefront of contemporary debates about healthy eating, social inclusion, ecological sustainability and local economic development. All around the world it is becoming clear - to experts, parents, educators, practitioners and policy-makers - that the school food service has the potential to deliver multiple dividends that would significantly advance the sustainable development agenda at global, national and local levels. Drawing on new empirical data collected in urban and rural areas of Europe, North America and Africa, this book offers a timely and original contribution to the school food debate by highlighting the potential of creative public procurement - the power of purchase.The book takes a critical look at the alleged benefits of school food reform, such as lower food miles, the creation of markets for local producers and new food education initiatives that empower consumers by nurturing their capacity to eat healthily. To assess the potential of these claims, the book compares a variety of sites involved in the school food revolution - from rural communities committed to the values of 'the local' to global cities such as London, New York and Rome that feed millions of ethnically diverse young people daily. The book also examines the UN's new school feeding programme - the Home Grown Programme - which sees nutritious food as an end in itself as well as a means to meeting the Millennium Development Goals.Overall, the book examines the theory, policy and practice of public food provisioning, offering a comparative perspective on the design and delivery of sustainable school food systems. The cover illustration is by a Roman child. The authors would like to thank the City of Rome (Department for School and Educational Policies) for permission to reproduce it.

The Moral Geographies Of Children Young People And Food

Author: J. Pike
Editor: Springer
ISBN: 1137312319
Size: 16,87 MB
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This book takes Jamie Oliver's campaign for better school meals as a starting point for thinking about morally charged concerns relating to young people's nutrition, health and well-being, parenting, and public health 'crises' such as obesity. The authors show how these debates are always about the moral project of the self.

Jamie Oliver

Author: Gilly Smith
Editor:
ISBN: 9781862004146
Size: 14,21 MB
Format: PDF, ePub
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Jamie S Dinners

Author: Jamie Oliver
Editor: Penguin Books
ISBN: 9780141043005
Size: 12,74 MB
Format: PDF, ePub, Mobi
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Having seen for myself through the success of fifteen what a massive difference good food can make to a few people's lives, I was fired up enough to launch the School Dinners campaign and take it into everyone's home! It's all about eating well whatever your budget and how great food can improve your life. So make sure you use this book with a big smile on your face! Big love, Jamie 'THE JAMIE EFFECT IS BEING FELT NOT JUST IN SCHOOLS BUT IN HOUSEHOLDS ALL OVER BRITAIN. WE MUST REJOICE IN THE NATIONAL TREASURE HE IS' VANESSA FELTZ DAILY EXPRESS

Nutrition In Institutions

Author: Maria Cross
Editor: Blackwell Pub
ISBN: 9781405121255
Size: 17,42 MB
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The importance of good nutrition for individual health and well-being is widely recognized, yet for a significant number of people who rely on institutions for food and nutrition, this importance has not always been a primary consideration. People, therefore, may find themselves consuming food they would not ordinarily choose to eat, with, in some cases, restricted choices precluding individual preferences and compromising health. In recent years, there have been major advances in the quality of catering in some areas, particularly schools. Other institutions which have not been thrust into the media spotlight have fared less well in terms of policy drive and commitment. This insightful new book looks in detail at five institutions: schools, hospitals, care homes for the elderly, prisons and the armed forces. As well as providing a fascinating history of the provision of food in each institution, each section considers: current policy and standards and their implementation adequacy of food provided with regard to the health status and dietary requirements of the people in the care of each institution efficiency of catering organization and issues relating to contract tendering, expenditure and procurement A broad spectrum of further relevant issues is also covered, including the meaning of food to those in institutions and determinants of choice.