The Jobs To Be Done Playbook

Author: Jim Kalbach
Editor: Two Waves Books
ISBN: 9781933820682
File Size: 17,50 MB
Format: PDF, ePub
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
The Jobs to Be Done Playbook
Language: en
Pages:
Authors: Jim Kalbach
Categories: Computers
Type: BOOK - Published: 2020-04 - Publisher: Two Waves Books

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to
UX Strategy
Language: en
Pages: 304
Authors: Jaime Levy
Categories: Business & Economics
Type: BOOK - Published: 2021-03-12 - Publisher: "O'Reilly Media, Inc."

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author
Cycles
Language: en
Pages: 368
Authors: Bryan Cassady
Categories: Business & Economics
Type: BOOK - Published: 2021-10-26 - Publisher: Die Keure Publishing

Change the way you think about innovation and give yourself every chance of success! There are lots of books, courses, and videos on innovation. They are fun and usually motivating, but seldom deliver long-term results. Cycles is a fun book, but more importantly, it explains how to innovate at every
Find Your Market
Language: en
Pages: 206
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2021-08-23 - Publisher: Étienne Garbugli

“Build it and they will come.” But what if they don’t? - - Find Your Market is a book that helps technology entrepreneurs and innovators find the right market for their innovations. It shows them exactly how to: 1. Evaluate if their product is aimed at the right market or
The Design Thinking Playbook
Language: en
Pages: 352
Authors: Michael Lewrick, Patrick Link, Larry Leifer
Categories: Design
Type: BOOK - Published: 2018-04-24 - Publisher: John Wiley & Sons

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the