The Language Of Advertising

Author: Angela Goddard
Editor: Psychology Press
ISBN: 9780415278034
File Size: 43,70 MB
Format: PDF
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The Language of Advertising
Language: en
Pages: 131
Authors: Angela Goddard
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
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Categories: Advertising
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