The Media Handbook

Author: Helen Katz
Editor: Routledge
ISBN: 1134974493
File Size: 44,71 MB
Format: PDF, ePub, Mobi
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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Media Handbook

Author: Helen Katz
Editor:
ISBN: 9780415856720
File Size: 58,79 MB
Format: PDF, ePub, Docs
Read: 1422
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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook's content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Social Media Handbook

Author: Jeremy Hunsinger
Editor: Routledge
ISBN: 1135949816
File Size: 39,33 MB
Format: PDF, ePub, Docs
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The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft

The Alternative Media Handbook

Author: Kate Coyer
Editor: Routledge
ISBN: 113675573X
File Size: 33,18 MB
Format: PDF, Kindle
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This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.

The New Media Handbook

Author: Andrew Dewdney
Editor: Taylor & Francis
ISBN:
File Size: 38,92 MB
Format: PDF, Kindle
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Through a series of edited interviews with new media practitioners including young web developers, programmers, artists, writers and producers, The New Media Handbook examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts. The New Media Handbook focuses upon the key concerns of practitioners and how they create their work and develop their projects - from artists to industry professionals, web designers to computer programmers. It includes a discussion of key concepts such as digital code, information, convergence, interactivity and interface; and identifies key debates and locates the place of new media practice within contemporary culture. The New Media Handbook includes: interviews with new media practitioners case studies, examples and illustrations glossary of technical acronyms and key terms bibliography and list of web resources. Providing students with an essential understanding of the historical and theoretical development of the new media, The New Media Handbook really will be an invaluable study resource for all students of the media.

The Social Media Handbook

Author: Nancy Flynn
Editor: John Wiley & Sons
ISBN: 1118084624
File Size: 58,42 MB
Format: PDF, ePub
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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

Handbook Of Children And The Media

Author: Dorothy G. Singer
Editor: SAGE
ISBN: 1412982421
File Size: 72,17 MB
Format: PDF, Mobi
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Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.

Social Media Handbook

Author: Helen Gallagher
Editor: CreateSpace
ISBN: 9781449979188
File Size: 21,20 MB
Format: PDF, ePub, Mobi
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Social networking and social media have transformed communication today. The "Social Media Handbook" helps you learn where it began, what it does, and the 5 steps you need to get on-board.

The Digital Media Handbook

Author: Andrew Dewdney
Editor: Routledge
ISBN: 1135077169
File Size: 38,35 MB
Format: PDF, ePub, Mobi
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The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.

The Media Handbook

Author: Merrill Lynch
Editor:
ISBN:
File Size: 77,94 MB
Format: PDF, Docs
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The Social Media Handbook

Author: FRANK DAPPAH
Editor: OSTRICH PUBLISHERS
ISBN:
File Size: 55,24 MB
Format: PDF, ePub
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IN EVERY CHAPTER OF this book, I will share with you, based on my own experience, dozens of practical ideas, tips, and insights that will set you on the path to harnessing the awesome power of social media to grow your business. I will introduce you to the history of social media, the current state of social media, and try to share some thoughts on how to set up your very own Social media campaigns. You will learn about the latest social media platforms out there, and how to use these platforms to find new customers for your products and services.

The Handbook Of Children Media And Development

Author: Sandra L. Calvert
Editor: John Wiley & Sons
ISBN: 1444336940
File Size: 21,56 MB
Format: PDF, ePub, Docs
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This volume contains 25 essays that present the latest research on how children use and are influenced by various mass media, but also on the business models underlying the industry and an array of possible policies and interventions designed to protect children. The editors draw upon experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the empirical research on media and media policies within the field.

World Media Handbook

Author:
Editor:
ISBN:
File Size: 23,89 MB
Format: PDF
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The Social Media Handbook

Author: Adam Brooks
Editor:
ISBN: 9780997458510
File Size: 53,87 MB
Format: PDF, ePub, Mobi
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"The Social Media Handbook was written as a way to take the mystique away from social media. Social media has become the best way to communicate, market a product, and build relationships with people and even companies. However, the rapid growth of technology has had unintended consequences that have hit our families, schools, and work places hard. Communities are unsure how to respond without an appropriate framework. This mini book was designed to give communities that tool. The included tips and tricks take some of the secrecy away from social media and can be used as an aid on how we can live in a world where social media spurs face-to-face conversations, not the opposite. Social media and technology can be used as a tool; we just have to learn how to use it to benefit our families and communities."

Handbook On The Economics Of The Media

Author: Robert G Picard
Editor: Edward Elgar Publishing
ISBN: 0857938894
File Size: 13,97 MB
Format: PDF, ePub
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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

Human Rights And The Media

Author:
Editor: Human Rights Trust of Southern Africa (SAHRIT)
ISBN:
File Size: 60,26 MB
Format: PDF, ePub
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Water Conflicts And Cooperation

Author: Rasha Dewedar
Editor: Cab International
ISBN: 9781789247954
File Size: 20,20 MB
Format: PDF
Read: 433
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This handbook is for journalists, researchers and policy makers that are interested in working on science communication for water peace and cooperation, by detailing many activities implemented by the Open Water Diplomacy project in the Nile basin.

Routledge Handbook Of Chinese Media

Author: Gary D. Rawnsley
Editor: Routledge
ISBN: 1317635922
File Size: 16,39 MB
Format: PDF, ePub, Mobi
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The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.

Share This

Author: CIPR (Chartered Institute of Public Relations)
Editor: John Wiley & Sons
ISBN: 1118404874
File Size: 78,73 MB
Format: PDF, Mobi
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Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It’sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.