The Social Media Bible

Author: Lon Safko
Editor: John Wiley & Sons
ISBN: 1118283457
Size: 20,86 MB
Format: PDF, Mobi
Read: 186

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media To Maximize Marketing

Author: Lon Safko
Editor: McGraw Hill Professional
ISBN: 0071801146
Size: 11,91 MB
Format: PDF, Mobi
Read: 830

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Social Media Bible Social Media Marketing Strategy Successfully For Beginners

Author: Sanjana Koul
Editor: Createspace Independent Publishing Platform
ISBN: 9781507822852
Size: 12,40 MB
Format: PDF, ePub
Read: 330

Social Media Marketing how to increase sales and profits using the power of the Internet N Social Media by leveraging forgotten assets hidden in their business.Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book Table of Contents Chapter 1 What is Social Media Marketing? Chapter 2 Points to remember before engaging into Social Media Marketing Define your base strategy Assess and understand your campaign's environment. Identify these platforms and toolsets that are relevant and positively responsive for your roadmap. Realistically budget and size your Online Advertising. Setup a Social Media taskforce from within your staff and look for an outsider to operate as a Community Manager Prefer influential relationships. Identify relevant measuring and bench marking tools. Identify offline components that will be needed to complement your Online Social Marketing. Urge for quality relevant content when posting articles, multimedia and comments. Urge to stay HUMAN at every stage! Chapter 3 Social Media Marketing Strategy Identify Business Goals Set Marketing Objectives Identify Ideal Customers Research Competition Choose Channels and Tactics Create a Content Strategy Allocate Budget and Resource Assign Roles Chapter 4 Facebook Advertising Tips Go in with established goals. New to Facebook advertising and not sure where to start? Try Facebook Offers to capture attention! Drive downloads for your mobile app. Include a clear and direct call to action. Use your Facebook ads to highlight special deals. You don't need a Facebook Page to create a Facebook ad. Try activating Sponsored Stories as an add-on Customize your ad headline. FB ads can do more than you think. Let others help with your ads. Chapter 5: Tips for Controlling Facebook Advertising Costs Selecting a bidding option. Choose between daily or lifetime budget. Want to change you ad campaign? Chapter 6: Visual Facebook Advertising Tips Go crazy with the images! Add multiple images to your ads. On image ads, keep text under 20%. What size image should you use? Chapter 7: Advertising With Facebook Take advantage of advanced targeting options Zone in on your ideal audience with interest targeting Make new friends or focus on the old. Keep an eye on your potential audience meter Narrow your target with more categories. Want to bring customers in store? Upload your mailing list to Facebook. Chapter 8: 20 Facebook Marketing Tips: Practically Free Posts & Promotions That Help Your Biz26 Host a Contest! Hide valuable content behind a like barrier Lights, camera, YouTube. Keep it short. Update your cover photo. Post frequently and consistently. Use Facebook Insights to measure your success. Deliver shout outs with Facebook tagging #Hash it out Share testimonials on Facebook. Ask questions! Participate in fun themed posts Share exclusive content for Facebook fans. Share fan-created content. Fill in the blanks. Photo captions. Don't quote me on this, but quotes rock. Jump on the meme wagon Have users "vote" with the Like and Share buttons. Chapter 9: Twitter Marketing Tips Improve Your Tweets (a)Share valuable content in your own voice (b)Use keywords in your tweets (c)Share links to useful content (d)Use search features to discover what your clients want (e)Connect with the right people and tweet with them (f)Use a classic icebreaker (g)Cultivate relationships Chapter 10: Marketing Strategy for Google Plus Take Advantage of the YouTube Integration Increase Your Reach Keep the Conversation Going Store Your Pictures Extend the Life of Your Content Create Animated Videos with Photos Take Full Advantage of Images Format Your Posts Use Relevant Hashtags SoundCloud Segment Your Audience Use +Post Ads Track In-Depth Analytics

The Bible Social Media And Digital Culture

Author: Peter M. Phillips
Editor: Routledge
ISBN: 0429671512
Size: 19,29 MB
Format: PDF, ePub
Read: 579

This book centres on the use of the Bible within contemporary digital social media culture and gives an overview of its use online with examples from brand-new research from the CODEC Research Centre at Durham University, UK. It examines the shift from a propositional to a therapeutic approach to faith from a sociological standpoint. The book covers two research projects in particular: the Twitter Gospels and Online Moralistic Therapeutic Deism. It explores the data as they relate to Abby Day’s concept of performative belief, picking up on Mia Lövheim’s challenge to see how this concept works out in digital culture and social media. It also compares the data to various construals of contemporary approaches to faith performative faith, including Christian Smith and Melissa Lundquist Denton’s concept of moralistic therapeutic deism. Other research is also compared to the findings of these projects, including a micro-project on Celebrities and the Bible, to give a wider perspective on these issues in both the UK and the USA. As a sociological exploration of Digital Millennial culture and its relationship to sacred texts, this will be of keen interest to scholars of Biblical studies, religion and digital media, and contemporary lived religion.

Unfriend Yourself

Author: Kyle Tennant
Editor: Moody Publishers
ISBN: 0802479405
Size: 18,67 MB
Format: PDF, ePub, Mobi
Read: 566

Three days. No Facebook. No Twitter. No social media. Just time to detox, discern, and decide. Take a three-day social media fast with Unfriend Yourself and learn to examine your use of social media from a Christian perspective. This book will guide you in evaluating your fast by asking challenging questions such as: What happens when I broadcast myself on the Internet? Do I see a difference between my interactions on social media and my interactions face-to-face? Do I rule my media, or do my media rule me? While reading Unfriend Yourself, you will learn to think critically, biblically, and practically about social media. Whether you choose to leave the social media scene, engage in it less, or engage in it more after your social media fast, your perspective on social media will never be the same. “Without throwing the baby out with the bathwater, Kyle challenges the Christian to a God-honoring approach to social media involvement. Well researched and thought through, Unfriend Yourself avoids the emotional arguments and instead presents a provocative ‘must read’ for any students, young adults, and generations beyond who want to be responsible in approaching social media from a biblical worldview.” – Dr. Bob MacRae, Professor of Youth Ministry at Moody Bible Institute

Social Media

Author: Regina Luttrell
Editor: Rowman & Littlefield
ISBN: 1442226137
Size: 18,27 MB
Format: PDF, Mobi
Read: 918

A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect helps readers to truly understand the foundations of and principles behind social media; how to manage and participate within online communities; and comprehend the changing field of modern public relations.

Return On Engagement

Author: Tim Frick
Editor: Taylor & Francis
ISBN: 1136030255
Size: 19,54 MB
Format: PDF, Mobi
Read: 765

First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Social Media Between High School Graduates And Higher Education Institutions

Author: Lukas Riedner
Editor: GRIN Verlag
ISBN: 3656912939
Size: 10,77 MB
Format: PDF, Docs
Read: 295

Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Campus02 University of Applied Sciences Graz (Marketing), course: International Marketing, language: English, abstract: Die vorliegende Arbeit beschäftigt sich mit dem Thema soziale Medien zwischen Maturanten und Hochschulen. Das Ziel dieser Arbeit war es zu analysieren, welche Bedeutung soziale Medien bei Maturanten als Informationsquelle für das zukünftige Studium besitzen. Die Arbeit gliedert sich in einen theoretischen und praktischen Teil. Der theoretische Teil behandelt zwei Themen - soziale Medien und Hochschulmarketing, welche in das Hochschulmarketing in sozialen Medien konvergieren. Durch Web 2.0 Anwendungen ist es möglich, Dialoge anstatt Monologe im Internet zu führen. In verschiedenen sozialen Netzwerken können Inhalte erstellt, konsumiert und daran teilgenommen werden. Auch Unternehmen können diese sozialen Netzwerke nützen, um Marketingziele zu erreichen. Hochschulen betreiben seit Jahren Marketing, um ein Bewusstsein und einen positiven Ruf am Markt bei den Zielgruppen zu etablieren. Eine dieser Zielgruppen sind potentielle Studenten, welche durch traditionelle Kommunikationsinstrumente wie Messen, Tag der offenen Türen oder Informationsmaterialien gewonnen werden können. Der letzte Theorieteil behandelt das Thema, ob soziale Medien für Hochschulen geeignet sind. Hochschulen profitieren von sozialen Netzwerken, da aktuelle Informationen potentiellen Studierenden bereitgestellt werden. Jedoch werden soziale Netzwerke nicht von Maturanten als mögliche Informationsquelle über das zukünftige Studium bewusst verwendet. Oftmals präsentieren Seiten in sozialen Medien den gleichen Inhalt wie von statischen Webseiten, was jedoch nicht das Ziel von sozialen Netzwerken ist. Derzeit können soziale Netzwerke als Marketinginstrument im Anfangsstadium bei der Ansprache von potentiellen Studierenden betrachtet werden. Der praktische Teil dieser Arbeit untersucht, ob die theoretisch erarbeiteten Inhalte mit der Meinung von österreichischen Maturanten übereinstimmen. 85 Maturanten wurden hinsichtlich ihrer Akzeptanz befragt, ob sie soziale Netzwerke für die Informationssuche für das zukünftige Studium verwenden. Die Ergebnisse zeigen, dass traditionelle Kommunikationsinstrumente vermehrt verwendet werden. Durch die Erhebung gibt es Informationen, dass Inhalte wie Erfahrungen von Studierenden in sozialen Netzwerken erwartet werden. Schlussendlich kann gesagt werden, dass die Resultate sich mit dem theoretischen Teil decken.

Social Media And Ministry Sharing The Gospel In The Digital Age

Author: Kenneth Lillard
ISBN: 055786352X
Size: 13,94 MB
Format: PDF, ePub, Docs
Read: 714

SOCIAL MEDIA AND MINISTRY Sharing the Gospel in the Digtal Age is a practical guide for all (including pastors and church leaders) to social media. It is a handbook, a how-to-manual for ministries on how to use Facebook, Twitter, YouTube and other social media platforms to grow and increase their influence. It is a Pastor's Guide to Social Media. This book is also for those, in general, who seek a better understanding of social networking, and how social media impacts our daily lives. Finally, it is about the information-based Digital Age and how we relate to it.

The Sparked That Ignited The Earth

Author: Lon Safko
Editor: Createspace Independent Publishing Platform
ISBN: 9781543151503
Size: 15,74 MB
Format: PDF, ePub, Docs
Read: 346

This is a collection of forty-nine historical interviews with the actual geniuses that "ignited the world" with their creation and insights into social media. Back in 2006, we knew Web 2.0 as it was referred to, began migrating to social media. No one knew then this disruptive technology, was going to ignite the world in such a profound way, that we still today cannot comprehend it's changes. If I knew when I signed the contract the monumental undertaking it would be to write the largest book ever written on social media, I might never have signed it. The first edition turned out to be 850 pages and that was in the very early days of social media, before Snapchat, Instagram, and Pinterest. Facebook only had 250,000 members! When I first heard about this thing called social media in 2006, I asked all of my "geeky" friends of which I had plenty of, "What is this thing social media?" They all responded with "Pay no attention to the term. It doesn't mean anything. It's the same as Web 2.0, and we don't even know what the hell that is!," "It has no substance and won't last..." And, so the passion about social media began. Everyone told me, you are evangelizing social media so much, you ought to write a book, which was the creation of The Social Media Bible! I knew if I was going to have understand all of the 21 major categories of social media and digital communication, which I also had to create the classifications on, it would be a huge learning curve. I also knew, my best teachers would the people who created social media itself. The first job was to identify the 50 top inventors, bloggers, authors, officers, and directors of the biggest social media companies worldwide. I next, spent the summer of 2007, tracking them down, connecting with them, and persuading them to tell their story about their incredible contributions to social media. I was shocked and over joyed that out of the 50 world igniters identified, all but two agreed. They would spend as much as spend an hour on the phone, telling me their personal how's, when's, and why's they dedicated their lives to creating social media tools. The excitement of speaking with people like Gary Vaynerchuk before he was Gary "V," Matt Mullenweg who invented and coded WordPress, Alan Levy the founder of BlogTalkRadio, Biz Stone, the inventor of Twitter, and my favorite inventor and "Father of the Internet," Vint Cerf, and many others was a once in a lifetime event! Because of their insights and graciousness, each of them taught me about their contributions to their own vertical segment of this new digital world. This gave me a complete perspective and understanding, which was more than anyone else at the time and maybe even today. Not everyone needed to become an expert in every platform. I am proud and grateful to say, The Social Media Bible is in it's Third Edition, five languages, hit #1 on Amazon, and broke the $2m retail sales mark. This is unbelievable for a business book! Realizing the value of this content, I made it a point to take three of the average ten pages from each of interviews and put them in each chapter of the book. Unfortunately, I was only able to give 30% of the amazing content and insights to my readers. There was literally, a treasure trove of personal insights from the actual inventors and developers of of the biggest names in social media. Now, we visualize them as mega-corporations, when in 2007, they were only start ups and dreams of people just like you and me. Now, on the 10th anniversary, I am sharing their entirety as a self-help, blueprint to wealth, inspiration for us all to follow our dreams. When I teach entrepreneurism, two of the first quotes I give my students are... "You can't loose if you don't quit" and "Never give up!" You will experience this spirit in their individual stories captured here. Learn from the successes of these giants. Share the passion they feel for what they believe. And... Never, Give, Up!