The Strategy And Tactics Of Pricing

Author: Thomas T. Nagle
Editor: Routledge
ISBN: 1351733729
File Size: 36,13 MB
Format: PDF, Docs
Read: 4560
Download

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
The Strategy and Tactics of Pricing
Language: en
Pages: 332
Authors: Thomas T. Nagle, Georg Müller
Categories: Business & Economics
Type: BOOK - Published: 2017-11-20 - Publisher: Routledge

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand
The Strategy and Tactics of Pricing
Language: en
Pages: 352
Authors: Thomas T. Nagle, John Hogan, Joseph Zale
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Routledge

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of
The Strategy and Tactics of Pricing
Language: en
Pages: 334
Authors: Thomas T. Nagle, John E. Hogan, Joseph Zale
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Pearson P T R

The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
The Strategy and Tactics of Pricing
Language: en
Pages: 409
Authors: Thomas T. Nagle, Reed K. Holden
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Pearson College Division

For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
The Strategy and Tactics of Pricing
Language: en
Pages: 351
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Prentice Hall

Books about The Strategy and Tactics of Pricing