The Ultimate Guide To Sports Marketing

Author: Stedman Graham
Editor: McGraw Hill Professional
ISBN: 9780071381130
File Size: 22,96 MB
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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Jet

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File Size: 57,94 MB
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The weekly source of African American political and entertainment news.

Gathering Crowds

Author: Paul Hensler
Editor:
ISBN: 153813201X
File Size: 47,63 MB
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This book captures the state of baseball after the demise of the reserve clause gave birth to free agency and fueled the national pastime's surge in popularity. It examines how baseball grew and evolved in the 1980s and the controversies that followed, including drug scandals, gambling, and issues involving race, women, and sexual orientation.

Where Sport Marketing Theory Meets Practice

Author: Brenda G. Pitts
Editor: Fitness Information Technology
ISBN:
File Size: 78,63 MB
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As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.

Sports Marketing

Author: Matthew D. Shank
Editor: Routledge
ISBN: 1317743458
File Size: 60,77 MB
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Encyclopedia Of Sports Management And Marketing

Author: Linda E. Swayne
Editor: SAGE Publications
ISBN: 1452266484
File Size: 51,69 MB
Format: PDF
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Historical Social Research

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International journal for the application of formal methods to history.

The British National Bibliography

Author: Arthur James Wells
Editor:
ISBN:
File Size: 64,56 MB
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Careers In Entertainment And Sports

Author: WetFeet (Firm)
Editor: Wetfeet.Com
ISBN: 9781582078229
File Size: 23,92 MB
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Presents hour-by-hour day-in-the-life profiles of seven careers in entertainment and sports and describes these industries, covering their lifestyles and cultures, major companies, and hiring processes.

Event Management Event Tourism

Author: Donald Getz
Editor: Cognizant Llc
ISBN:
File Size: 18,32 MB
Format: PDF
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This book provides, both an overview of event studies and a foundation for professional event management.

Financing The Sport Enterprise

Author: Thomas H. Sawyer
Editor: Sagamore Pub Llc
ISBN:
File Size: 69,88 MB
Format: PDF
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Designed to meet the standards established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM), this book is intended to provide professional practitioners and students in sport management a book with comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to: diversification of revenue, acquisition of revenue resources, financial management, auditing, sponsorships, licensing, franchises, fund raising, and more. Different from most general finance texts, this book focuses on and uses many examples specific to the sports field. Plus, it has many practical examples and ideas for the practitioner to use. With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organisation.

Festival Management Event Tourism

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Jet

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File Size: 53,51 MB
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American Book Publishing Record

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File Size: 74,40 MB
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Corporate Meetings Incentives

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Illinois Municipal Review

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Human Resource Management In Sport And Recreation

Author: P. Chelladurai
Editor: Human Kinetics
ISBN: 9780736055888
File Size: 23,72 MB
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The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment. Human Resource Management in Sport and Recreation, Second Edition, provides future practitioners with a solid foundation in research and application of human resource management for success in the sport industry. With more than 30 years of experience in management of human resources, Dr. Packianathan Chelladurai provides an understanding of the dynamics of human resources and management, bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Chelladurai goes on to match managerial processes with individual differences among those three groups. Human Resource Management in Sport and Recreation, Second Edition, merges the fields of human resource management and the sport industry in an easy-to-read manner. Its updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in sport in recent years. This new edition places a greater emphasis on managerial competencies, the strategic importance of human resource management, and the implications of organizational justice. There is also a new chapter on internal marketing, a concept that has not been addressed adequately in a sport context but deserves attention as sport and recreation organizations better understand the importance of human resource management. This new chapter details the potential impact of internal marketing and outlines its uses. Student comprehension is aided by several special elements, including "Viewpoint" sidebars providing quotes and findings from experts and researchers, "Review" sidebars highlighting key points, and practical sidebars detailing applications of research or problems that practitioners must be aware of. The book also includes learning objectives, summaries, key terms, and end-of-chapter activities. Part I outlines the unique and common characteristics of the three groups in human resources. Part II focuses on differences among people and how the differences affect behavior in sport and recreation organizations. This part covers human resource issues related to abilities, personality, values, and motivation among the three sets. Part III explores significant organizational processes in the management of human resources. Included are chapters on organizational justice, job design, staffing and career considerations, leadership, performance appraisal, reward systems, and internal marketing. Finally, part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Human Resource Management in Sport and Recreation, Second Edition, will guide students' understanding of key concepts in human resources in the sport and recreation industry. In doing so, it will prepare them for a career in that industry.