Truth Lies And Advertising

Author: Jon Steel
Editor: John Wiley & Sons Incorporated
ISBN:
File Size: 66,90 MB
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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
Truth, Lies, and Advertising
Language: en
Pages: 298
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons Incorporated

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
Truth, Lies and Advertising
Language: en
Pages: 60
Authors: Steel, Cram101 Textbook Reviews
Categories: Business & Economics
Type: BOOK - Published: 2006-10 - Publisher: Academic Internet Pub Incorporated

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys:
Perfect Pitch
Language: en
Pages: 262
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 2006-10-30 - Publisher: John Wiley & Sons

The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas.
Camera Ready
Language: en
Pages:
Authors: Adele Royce
Categories: Fiction
Type: BOOK - Published: 2020-08-25 - Publisher: Dagmar Miura

Camera Ready offers a compelling version of a love triangle at its center, as L.A. executive Jane Mercer follows a tortuous path toward her version of the American dream. Jane finally has her life together. She is vice president of accounts at the advertising agency Warren Mitchell & Partners. She
Truth, Lies and Trust on the Internet
Language: en
Pages: 184
Authors: Monica T. Whitty, Adam Joinson
Categories: Psychology
Type: BOOK - Published: 2008-08-28 - Publisher: Routledge

The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they