Typographic Systems Of Design

Author: Kimberly Elam
Editor: Princeton Architectural Press
ISBN: 9781568986876
Size: 13,34 MB
Format: PDF, Docs
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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Typography Workbook

Author: Timothy Samara
Editor: Rockport Publishers
ISBN: 1616735899
Size: 16,83 MB
Format: PDF, Kindle
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DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div

Building Design Systems

Author: Sarrah Vesselov
Editor: Apress
ISBN: 1484245148
Size: 12,93 MB
Format: PDF, Docs
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Learn how to build a design system framed within the context of your specific business needs. This book guides you through the process of defining a design language that can be understood across teams, while also establishing communication strategies for how to sell your system to key stakeholders and other contributors. With a defined set of components and guidelines, designers can focus their efforts on solving user needs rather than recreating elements and reinventing solutions. You'll learn how to use an interface inventory to surface inconsistencies and inefficient solutions, as well as how to establish a component library by documenting existing patterns and creating new ones. You'll also see how the creation of self-documenting styles and components will streamline your UX process. Building Design Systems provides critical insights into how to set up a design system within your organization, measure the effectiveness of that system, and maintain it over time. You will develop the skills needed to approach your design process systematically, ensuring that your design system achieves the purpose of your organization, your product, and your team. What You'll Learn Develop communication strategies necessary to gain buy-in from key stakeholders and other teams Establish principles based on your specific needs Design, build, implement, and maintain a design system from the ground up Measure the effectiveness of your system over time Who This Book Is For All teams, large and small, seeking to unify their design language through a cohesive design system and create buy-in for design thinking within their organization; UX, visual, and interaction designers, as well as product managers and front-end developers will benefit from a systematic approach to design.

Typographic Design

Author: Rob Carter
Editor: John Wiley & Sons
ISBN: 1119312566
Size: 17,79 MB
Format: PDF, ePub, Mobi
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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Lettering Type Creating Letters And Designing Typefaces

Author: Bruce Willen
Editor: Princeton Architectural Press
ISBN: 9781568987651
Size: 12,45 MB
Format: PDF
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Typography Referenced

Author: Jason Tselentis
Editor: Rockport Publishers
ISBN: 1610582055
Size: 18,64 MB
Format: PDF, Docs
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Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

The Journal Of Typographic Research

Author:
Editor:
ISBN:
Size: 14,42 MB
Format: PDF, Mobi
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Transforming Type

Author: Barbara Brownie
Editor: Bloomsbury Publishing
ISBN: 0857855662
Size: 17,73 MB
Format: PDF, Docs
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Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

I Heart Design

Author: Steven Heller
Editor: Rockport Publishers
ISBN: 161058032X
Size: 10,58 MB
Format: PDF, ePub, Mobi
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I Heart Design is a collection of “favorite” designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart. Designs featured include the iconic CBS eye, the stark Kodak identity, the Coca-Cola bottle, and, of course, The Rolling Stones’ Sticky Fingers album cover.

Making And Breaking The Grid

Author: Timothy Samara
Editor: Rockport Publishers
ISBN: 1592531253
Size: 17,82 MB
Format: PDF, ePub
Read: 688
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For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.