Understanding Media

Author: Marshall McLuhan
Editor: London : Routledge
ISBN: 9780415253970
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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Understanding Media

Author: Lambert M Surhone
Editor:
ISBN: 9786134450928
Size: 16,39 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.

Understanding Media

Author: Marshall McLuhan
Editor: Createspace Independent Publishing Platform
ISBN: 9781537430058
Size: 11,35 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding New Media

Author: Robert K. Logan
Editor: Peter Lang
ISBN: 9781433111266
Size: 16,51 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

Media Research

Author: Marshall McLuhan
Editor: Routledge
ISBN: 1134393210
Size: 12,62 MB
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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

From Clich To Archetype

Author: Marshall McLuhan
Editor: Gingko PressInc
ISBN: 9781584230663
Size: 17,86 MB
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McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.

Digital Communication In Medical Practice

Author: Nancy B. Finn
Editor: Springer Science & Business Media
ISBN: 9781848823556
Size: 14,17 MB
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Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient information and make it accessible for review and easy to update by both doctors and patients. The text emphasizes on how the use of email and the internet will help patients to schedule appointments, access test results and research healthcare options. In addition, topics discussed include stories on how simple everyday telemedicine tools, such as telephones with cameras attached, enable doctors and nurses to carry on conversations with patients who are homebound and need daily monitoring. The text addresses the legislative initiatives that will protect physician and patients from the unauthorized access to medical records as well as discussing how e-prescribing doctor/pharmacist teams and automated databases help patients manage their medications more effectively. Case studies are also provided to illustrate real life situations showing how this technology is deployed and why it is so critical to healthcare.

The Word Of Mouse

Author: Jim Banister
Editor: Agate Publishing
ISBN: 9781572846326
Size: 12,28 MB
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.

Understanding Media Cultures

Author: Nick Stevenson
Editor: SAGE
ISBN: 1848605161
Size: 17,66 MB
Format: PDF, Kindle
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Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.

Communication Studies

Author: Andrew Beck
Editor: Psychology Press
ISBN: 9780415287937
Size: 17,37 MB
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A comprehensive collection of primary source material for those studying communications at university and pre-university level. The editors discuss the significance of each piece of writing, identify key theoretical terms and positions and explain its importance for communication studies.