Understanding Social Media And Entrepreneurship

Author: Leon Schjoedt
Editor: Springer Nature
ISBN: 3030434532
File Size: 39,82 MB
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Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Understanding Social Media

Author: Larissa Hjorth
Editor: SAGE
ISBN: 1526426250
File Size: 20,36 MB
Format: PDF, ePub, Mobi
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Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Understanding Social Media

Author: Pamela Jain Dell
Editor:
ISBN: 1474760309
File Size: 39,32 MB
Format: PDF
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Everybody thinks they can handle social media. They're only on with their friends. Everything on social media is real. Except that it isn't. Easy-to-understand language, simple infographics, and evocative photos show kids what's real and what's fake on the various social media platforms, and how to tell the difference.

Understanding Social Media

Author:
Editor: Bookboon
ISBN: 8776819922
File Size: 79,77 MB
Format: PDF, ePub, Docs
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Understanding Social Media

Author: Damian Ryan
Editor: Kogan Page Publishers
ISBN: 0749473576
File Size: 32,82 MB
Format: PDF, Docs
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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Boot Camp For Occupational Health Nurses Understanding Social Media

Author:
Editor:
ISBN:
File Size: 27,84 MB
Format: PDF, ePub, Mobi
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Social Media And Business Intelligence Defining And Understanding Social Media Intelligence

Author:
Editor:
ISBN:
File Size: 66,32 MB
Format: PDF, ePub, Docs
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Heritage And Social Media

Author: Elisa Giaccardi
Editor: Routledge
ISBN: 041561662X
File Size: 17,51 MB
Format: PDF
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Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of 'participatory culture' the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.

Understanding Social Media Hypes In The Dutch Nature Conservation Sector

Author: Fleur van Duijnhoven
Editor:
ISBN:
File Size: 49,60 MB
Format: PDF, ePub, Mobi
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The Lawyer S Guide To Social Networking

Author: John G. Browning
Editor: Aspatore Books
ISBN: 9780314273505
File Size: 13,62 MB
Format: PDF, ePub
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Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.

Understanding Social Networks

Author: Charles Kadushin
Editor: OUP USA
ISBN: 0195379470
File Size: 64,81 MB
Format: PDF, Mobi
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Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Understanding The Social In Social Media

Author: Taylor Ellwood
Editor: CreateSpace
ISBN: 9781511508193
File Size: 60,21 MB
Format: PDF, Docs
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In Understanding the Social in Social Media, business coach Taylor Ellwood discusses the importance of being social on social media and how social behavior can be a successful way to market to your audience. While social media is a marketing platform, it also is so much more, but what many professionals and businesses miss out on is cultivating the relationships they form on social media into business relationships that can help them grow business or prosper in their career. You will learn the following: How to write invitations that get you in the door with someone, instead of just becoming a number. The importance of developing social media policies. The difference between good and bad social media behavior What being social really means and how it can impact your Return On Investment Just being on social media isn't enough. Learn how to be successfully social and watch as it changes your social media connections into business connections that grow your business!

Social Media For Government

Author: Gohar F. Khan
Editor: Springer
ISBN: 9811029423
File Size: 79,97 MB
Format: PDF, ePub, Docs
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This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

Social Media Marketing For Dummies

Author: Shiv Singh
Editor: John Wiley & Sons
ISBN: 1118236300
File Size: 43,12 MB
Format: PDF, Kindle
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Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

The Ultimate Instagram Growth Guide

Author: Michael Kouiroukidis
Editor: Independently Published
ISBN:
File Size: 25,67 MB
Format: PDF, ePub
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Growing on Instagram is a very complex and work intensive process. It can be compared to the launch of a spacecraft into outer space. This book teaches you the fundamentals of how to lift off into the Instagram universe. You will learn about how the algorithm works and how you can use this knowledge with the help of detailed step-by-step instructions. This book is structured around different strategies that can all help you grow your Instagram account. After learning about them all, you will know exactly how to launch your spacecraft in the initial stage, how to go even further while reaching space and how to ultimately reach for the stars.

Fake News In An Era Of Social Media

Author: Fadi Safieddine
Editor: Rowman & Littlefield Publishers
ISBN: 1786614227
File Size: 56,78 MB
Format: PDF
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Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.

Probabilistic Approaches For Social Media Analysis

Author: Kun Yue
Editor:
ISBN: 9811207380
File Size: 38,39 MB
Format: PDF, Mobi
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"This unique compendium focuses on the acquisition and analysis of social media data. The approaches concern both the data-intensive characteristics and graphical structures of social media. The book addresses the critical problems in social media analysis, which representatively cover its lifecycle. The must-have volume is an excellent reference text for professionals, researchers, academics and graduate students in AI and databases"--

Understanding Social Action Promoting Human Rights

Author: Ryan Goodman
Editor: Oxford University Press
ISBN: 0195371909
File Size: 73,20 MB
Format: PDF, Mobi
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In Understanding Social Action, Promoting Human Rights, editors Ryan Goodman, Derek Jinks, and Andrew K. Woods bring together a stellar group of contributors from across the social sciences to apply a broad yet conceptually unified array of advanced social science research concepts to the study of human rights and human rights law. The book focus on three key methodological and substantive areas: actors, or social and political perspectives, including behavioral economics; communication, covering linguistics, media studies, and social entrepreneurship; and groups, via organizational theory, political economy, social movements, and complexity theory. Their goal is to provide a more comprehensive and more practical theory of social action, which necessarily requires a better understanding of individuals, organizations of individuals, and the ways in which both relate to other individuals and organizations.

Understanding Social Problems

Author: David Knox
Editor: Brooks/Cole
ISBN: 9780534587604
File Size: 24,44 MB
Format: PDF
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Every chapter defines the nature of the social problem in a global context as well as U.S. The text explores each of the three major theoretical explanations (in a balanced manner), describes the consequences of the problem, and provides alternatives solutions and policies. In the midst of this macro analysis the authors use pedagogy to bring the micro application alive, e.g. The Human Side and Self and Society so that the students can apply and understand the social problem.

Social Media And Sports

Author: Galen Clavio
Editor: Human Kinetics Publishers
ISBN: 1492592080
File Size: 69,21 MB
Format: PDF, Docs
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Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.