The Oxford Handbook Of Music And Advertising

Author: James Deaville
Editor: Oxford University Press, USA
ISBN: 0190691247
File Size: 41,38 MB
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The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

Virtual Music

Author: David Cope
Editor: MIT Press
ISBN: 9780262532617
File Size: 66,96 MB
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Based on a colloquium held at Stanford University, Nov. 8-9, 1997.

Selling Digital Music Formatting Culture

Author: Jeremy Wade Morris
Editor: University of California Press
ISBN: 0520287940
File Size: 69,27 MB
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Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

Virtual Music

Author: William Duckworth
Editor: Routledge
ISBN: 1136087389
File Size: 70,89 MB
Format: PDF
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Virtual Music: How the Web Got Wired for Sound is a personal story of how one composer has created new music on the web, a history of interactive music, and a guide for aspiring musicians who want to harness the new creative opportunities offered by web composing. Also includes a 4-page color insert.

Pc Mag

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ISBN:
File Size: 23,26 MB
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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

The Oxford Handbook Of Social Media And Music Learning

Author: Janice L. Waldron
Editor: Oxford University Press, USA
ISBN: 0190660775
File Size: 41,73 MB
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The Oxford Handbook of Social Media and Music Learning provides fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined.

Cybersounds

Author: Michael D. Ayers
Editor: Peter Lang
ISBN: 9780820478616
File Size: 73,95 MB
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Textbook

Library Of Congress Subject Headings

Author: Library of Congress
Editor:
ISBN:
File Size: 19,59 MB
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Virtual Music

Author: Shara Rambarran
Editor: Bloomsbury Academic
ISBN: 1501333607
File Size: 26,41 MB
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Virtuality has entered our lives making anything we desire possible. We are, as Gorillaz once sang, in an exciting age where 'the digital won't let [us] go...' Technology has revolutionized music, especially in the 21st century where the traditional rules and conventions of music creation, consumption, distribution, promotion, and performance have been erased and substituted with unthinkable and exciting methods in which absolutely anyone can explore, enjoy, and participate in creating and listening to music. Virtual Music explores the interactive relationship of sound, music, and image, and its users (creators/musicians/performers/audience/consumers). Areas involving the historical, technological, and creative practices of virtual music are surveyed including its connection with creators, musicians, performers, audience, and consumers. Shara Rambarran looks at the fascination and innovations surrounding virtual music, and illustrates key artists (such as Grace Jones, The Weeknd), creators (such as King Tubby, Kraftwerk, MadVillain, Danger Mouse), audiovisuals in video games and performances (such as Cuphead and Gorillaz), audiences, and consumers that contribute in making this musical experience a phenomenon. Whether it is interrogating the (un)realness of performers, modified identities of artists, technological manipulation of the Internet, music industry and music production, or accessible opportunities in creativity, the book offers a fresh understanding of virtual music and appeals to readers who have an interest in this digital revolution.

Music Scenes

Author: Andy Bennett
Editor: Vanderbilt University Press
ISBN: 9780826514516
File Size: 43,57 MB
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While more than 80 percent of the world's commercial music is controlled by four multinational firms, most music is made and enjoyed in diverse situations divorced from such corporate behemoths. These fourteen original essays examine the fascinating world of "music scenes," those largely inconspicuous sites where clusters of musicians, producers, and fans explore their common musical tastes and distinctive lifestyle choices. Although most music scenes come and go with hardly a trace, they nevertheless give immense satisfaction to their participants, and a few - New York bop jazz, Merseybeat, Memphis rockabilly, London punk, Bronx hiphop - achieve fame and spur musical innovations. To date, serious study of the scenes phenomenon has focused mainly on specific music scenes while paying less attention to recurrent dynamics of scene life, such as how individuals construct and negotiate scenes to the various activities. This volume remedies that neglect. The editors distinguish between three types of scenes - local, translocal, and virtual - which provide the organizing framework for the essays. Aspects of local scenes, which are confined to specific areas, are explored through essays on Chicago blues, rave, karaoke, teen pop, and salsa. The section on translocal scenes, which involve the coming together of scattered local scenes around a particular type of music and lifestyle, includes articles on Riot Grrrls, goths, art music, and anarcho-punk. Aspects of virtual scenes, in which fans communicate via the internet, are illustrated using alternative country, the Canterbury sound, postrock, and Kate Bush fans. Also included is an essay that shows how the social conditions in places where jazz was made influenced that music's development.

Future Music

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ISBN:
File Size: 21,58 MB
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Virtual Virtuosity

Author: Roberto Bresin
Editor:
ISBN:
File Size: 37,11 MB
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The Oxford Handbook Of Music And Virtuality

Author: Sheila Whiteley
Editor: Oxford University Press
ISBN: 0199321280
File Size: 67,69 MB
Format: PDF, ePub
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This work, edited by Sheila Whiteley and Shara Rambarran, brings together a multidisciplinary group of scholars who address issues such as artistic agency, the relationship between reality and illusion or simulation, and the construction of musical personae, subjectivities, and identities in a virtual world.

Virtual Worlds

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ISBN:
File Size: 56,96 MB
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Alvan Journal Of Music And Humanities

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ISBN:
File Size: 65,22 MB
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Sounding The Virtual Gilles Deleuze And The Theory And Philosophy Of Music

Author: Dr Nick Nesbitt
Editor: Ashgate Publishing, Ltd.
ISBN: 1409494101
File Size: 45,44 MB
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It is the contention of the editors and contributors of this volume that the work carried out by Gilles Deleuze, where rigorously applied, has the potential to cut through much of the intellectual sedimentation that has settled in the fields of music studies. Deleuze is a vigorous critic of the Western intellectual tradition, calling for a 'philosophy of difference', and, despite its ambitions, he is convinced that Western philosophy fails to truly grasp (or think) difference as such. It is argued that longstanding methods of conceptualizing music are vulnerable to Deleuze's critique. But, as Deleuze himself stresses, more important than merely critiquing established paradigms is developing ways to overcome them, and by using Deleuze's own concepts this collection aims to explore that possibility.

Stereoscopic Displays And Virtual Reality Systems

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ISBN:
File Size: 59,64 MB
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Intelligent Virtual Agents

Author:
Editor:
ISBN:
File Size: 57,30 MB
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A Critical Analysis Of Selected Aspects Of Music Education

Author: Estelle Ruth Jorgensen
Editor: Calgary : Department of Educational Administration, University of Calgary
ISBN:
File Size: 53,39 MB
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Musical Islands

Author: Elizabeth Mackinlay
Editor: Cambridge Scholars Pub
ISBN:
File Size: 32,29 MB
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The island is a powerful metaphor in everyday speech which extends almost naturally into several academic disciplines, including musicology. Islands are imagined as isolated and unique places where strange, exotic, different and unexpected treasures can be found by daring adventurers. The magic inherent within this positioning of islands as places of discovery is an aspect which permeates the theoretical, methodological and analytical boundaries of this edited book. Showcasing the breadth of current musicological research in Australia and New Zealand, this edited collection offers a range of subtle and innovative reflections on this concept both in established and well-charted territories of music research.