Web Marketing That Works

Author: Adam Franklin
Editor: John Wiley & Sons
ISBN: 0730309304
Size: 10,27 MB
Format: PDF, ePub, Mobi
Read: 776

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Net Results

Author: Rick E. Bruner
Editor: Adobe Press
ISBN: 9781568304144
Size: 10,31 MB
Format: PDF, ePub, Mobi
Read: 627

Discusses the basic principles of marketing on the World Wide Web, and provides information and examples on how to develop an audience for one's campaign

Marketing That Works

Author: Leonard M. Lodish
Editor: Ft Press
ISBN: 9780133993332
Size: 12,42 MB
Format: PDF
Read: 281

Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come! Marketing That Works, Second Edition delivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's newest trends, channels, and market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this edition adds nearly 50% new coverage - highlighting new companies that are redefining marketing today, and illuminating emerging approaches to securing resources and promoting your offers. You'll discover powerful new best practices for social, PR, promotion, advertising, and much more: techniques for getting closer to your customer, reducing acquisition and retention costs, reinforcing positioning and differentiation, and much more. Four cutting-edge marketers present new or extensively revised coverage of: Social media and network externalities (Facebook, Twitter, Waze, Vendop, Dropbox) Advanced social marketing techniques (Fab, Uber, DogVacay) Localization and micromarketing (Milo.com) How to leverage your customer's mass migration to mobile Marketing-enabled sales, and the cultivation of customer relationships and communities (MetricStream, Regalix) Virality: how you can develop messages that desperately "want" to spread Marketing to the consumerized enterprise New approaches to increasing customer retention and strengthening lock in (Amazon Prime, Quidsi, Diapers.com) Financing your marketing: cost effective ways to establish value, including crowdfunding (Pebble), Lean Startup, for quickly building and testing concepts and companies, and accelerators (Y Combinator, DreamIt) To help you systematically optimize your marketing investments, Marketing That Works, Second Edition integrates Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) benchmark metrics throughout. Wherever you compete - no matter how large or small your company is - this guide will help you grow sales and profits, strengthen your brand, and drive more value from every dime you spend on marketing.

Email Marketing That Works So You Don T Have To

Author: Dan Moskel
Editor: Dan Moskel
Size: 14,96 MB
Format: PDF, Docs
Read: 885

Email marketing effectively is not rocket science. It is much more about human relationships. Did you know ... I ran a national TV commercial airing on ESPN, MTV, A&E, VH-1, Comedy Central … In this commercial my call to action was to visit a website and sign up for my list, then I would follow up with these folks using email marketing ... I also lost the gifts of communication (speaking, writing, reading, etc.) with a brain aneurism bursting and subsequent surgery. I can vividly recall one afternoon in the ICU when I was unable to communicate and resolved myself to wetting the bed at age 13. If I can learn this ... I KNOW YOU CAN TOO! Chapter 1 ... Your #1 Goal Chapter 2 ... Email marketing is EXACTLY like direct response mail Section 1 - Creating Your Email Marketing Campaign ... The Mechanics Chapter 3 ... Subject Line ... Get Your Message Opened Chapter 4 ... Top 3 open-rate-killers Chapter 5 ... Crafting your email message content Chapter 6 ... The 12 reasons & things to send in your email campaign Chapter 7 ... Call to action Chapter 8 ... How often to mail your list Chapter 9 ... Best places to get ideas for your messages Chapter 10 ... Formatting your email message Chapter 11 ... Integrate social media Chapter 12 ... Broadcasts or a follow-up sequence Chapter 13 ... Listen to your list and make course corrections Chapter 14 ... Length of your message Chapter 15 ... Don't over think Section 2 - Tips to building your list Chapter 16 ... Top 2 list building killers Chapter 17 ... The 7 key techniques to build your list Chapter 18 ... What information should you collect on your web-form? Chapter 19 ... Advanced techniques ... take them offline Chapter 20 ... Play the numbers Section 3 - Manage and segment your lists Chapter 21 ... Segmenting your list Chapter 22 ... When a lead turns into a liability and an avoidable expense Chapter 23 ... Re-engagement campaigns Chapter 24 ... Make it happen captain About The Author ... Dan Moskel http://www.danmoskeluniversity.com/

Library Marketing That Works

Author: Suzanne Walters
Editor: Neal Schuman Pub
ISBN: 9781555704735
Size: 19,95 MB
Format: PDF, Mobi
Read: 440

Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.

Digital Marketing That Actually Works The Ultimate Guide

Author: Melissa Byers
Editor: That Actually Works
ISBN: 9780983028642
Size: 15,58 MB
Format: PDF
Read: 998

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Internet Marketing Integrating Online And Offline Strategies

Author: Mary Lou Roberts
Editor: Cengage Learning
ISBN: 1133625908
Size: 16,16 MB
Format: PDF, Docs
Read: 182

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

So You Want To Start A Business

Author: Ingrid Thompson
Editor: Morgan James Publishing
ISBN: 1683507444
Size: 16,20 MB
Format: PDF, Kindle
Read: 810

Often people leap into starting a business to pursue their passion without fully realizing what theyve gotten themselves into. Although they may love what they do, the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes those who want to start a business through the seven essential elements required to create a thriving business. Full of examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing ones inner entrepreneur.With over twenty years experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start and how to start it right. So You Want to Start a Business helps people set solid foundations for their chosen business startup, make an informed choice for the business they want to start, and get it right from the start.,

49 Marketing Secrets That Work To Grow Sales

Author: Ronald Finklestein
Editor: Morgan James Publishing
ISBN: 1614482373
Size: 20,40 MB
Format: PDF
Read: 745

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.

High Impact Marketing That Gets Results

Author: Ardi Kolah
Editor: Kogan Page Publishers
ISBN: 0749464534
Size: 12,81 MB
Format: PDF, Kindle
Read: 385

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.