Why Fonts Matter

Author: Sarah Hyndman
Editor: Random House
ISBN: 0753551918
File Size: 63,21 MB
Format: PDF, ePub, Docs
Read: 9190
Download

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
Why Fonts Matter
Language: en
Pages: 144
Authors: Sarah Hyndman
Categories: Design
Type: BOOK - Published: 2016-01-28 - Publisher: Random House

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular
Type Matters
Language: en
Pages: 408
Authors: Christopher Scott Wyatt, Dànielle Nicole DeVoss
Categories: Design
Type: BOOK - Published: 2017-09-01 - Publisher: Parlor Press LLC

Pending
Marketing For Dummies
Language: en
Pages: 416
Authors: Jeanette McMurtry
Categories: Business & Economics
Type: BOOK - Published: 2017-05-18 - Publisher: John Wiley & Sons

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand
MASKS
Language: en
Pages:
Authors: Jamie Curcio
Categories: Music
Type: BOOK - Published: 2019-12-20 - Publisher: Intellect Books

This interdisciplinary anthology explores the complex relationships in an artist’s life between fact and fiction, presentation and existence, and critique and creation, and examines the work that ultimately results from these tensions. Using a combination of critical and personal essays and interviews, MASKS presents Bowie as the key exemplifier of
Grammars of Approach
Language: en
Pages: 352
Authors: Cynthia Wall
Categories: Literary Criticism
Type: BOOK - Published: 2019-02-22 - Publisher: University of Chicago Press

In Grammars of Approach, Cynthia Wall offers a close look at changes in perspective in spatial design, language, and narrative across the late eighteenth and early nineteenth centuries that involve, literally and psychologically, the concept of “approach.” In architecture, the term “approach” changed in that period from a verb to