Words That Sell Revised And Expanded Edition

Autore: Richard Bayan
Editore: McGraw Hill Professional
ISBN: 0071661107
Grandezza: 70,48 MB
Formato: PDF, ePub, Docs
Vista: 4407
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Words That Sell

Autore: Richard Bayan
Editore: McGraw-Hill Companies
ISBN: 9780809247998
Grandezza: 10,77 MB
Formato: PDF, ePub, Docs
Vista: 7158
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"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Words That Sell Cars

Autore: SIMON. BOWKETT
Editore: Rethink Press
ISBN: 9781781333426
Grandezza: 71,26 MB
Formato: PDF
Vista: 611
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Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.

Subtle Words That Sell

Autore: Ross Jeffries
Editore:
ISBN: 9780692076897
Grandezza: 35,25 MB
Formato: PDF, Docs
Vista: 3913
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Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intelligence, and makes you feel like a schmuck? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground- breaking concepts and tools to get your prospects to convince themselves to buy. YOU'LL LEARN: How To Activate And Awaken The Child-Like Side Of Your Prospect's Mind That Wants To Believe And Be Led. How To Establish Yourself As A Trusted Expert, Authority, And Guide In Your Prospect's Mind In The First Five Minutes Of Conversation. How To Create "Objection Amnesia" Using Agreement Frames. ... and much, much more in this unconventional "no-holds barred" book that will make selling far more fun and much more profitable, whether you are a beginner, a veteran, or anywhere in between.

The Big Book Of Words That Sell

Autore: Robert W. Bly
Editore: Simon and Schuster
ISBN: 1510741763
Grandezza: 19,76 MB
Formato: PDF, ePub, Docs
Vista: 8780
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The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

The 250 Power Words That Sell

Autore: Stephan Schiffman
Editore: Simon and Schuster
ISBN: 1440556261
Grandezza: 55,46 MB
Formato: PDF, Mobi
Vista: 4080
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Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

More Words That Sell

Autore: Richard Bayan
Editore: McGraw-Hill Education
ISBN: 9780071418539
Grandezza: 80,17 MB
Formato: PDF, Kindle
Vista: 9650
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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

How To Write Words That Sell

Autore: Jim McCraigh
Editore: Salt River Press, LLC
ISBN: 0977398404
Grandezza: 69,48 MB
Formato: PDF, Mobi
Vista: 1052
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Subtle Words That Sell

Autore: Paul Ross
Editore:
ISBN: 9781089598435
Grandezza: 41,66 MB
Formato: PDF, ePub, Docs
Vista: 1291
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Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that no longer work, insult your prospect's intelligence, and make you feel like a schmuck? Are you ready to add top dollars to your bottom line without sleazy sales tricks? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground breaking concepts and tools that will get your prospects to convince themselves to buy.

How To Sell You And Your Product Service Or Idea

Autore: Gloria Wadsworth
Editore: iUniverse
ISBN: 1450224857
Grandezza: 48,38 MB
Formato: PDF, ePub, Mobi
Vista: 7753
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"This highly readable, compelling, practical book brillantly empowers the reader with simple secret steps explaining how to successfully sell 'YOU...Your Product, Service, or Idea'. Whether a layman or expert in the art of salesmanship, your life will never be the same----this is a priceless gift for everyone who desires success in life. " Dr. Tolulope O. Filani, Chair, Department of Visual and Performing Arts, South Carolina State University. "This author has a unique perspective and arguably continued success in the Corporate world and the Small Business arena. She is an experienced Entrepreneur. Whether by social media or face-to-face dialogue, Gloria Wadsworth takes us along her journey to each and every goal she set and met in her career." Marilyn D. Johnson, Vice President, Market Development, IBM Corporation "In 'How to Sell YOU and Your Product or Service', Gloria Wadsworth provides an energized formula for any individual looking to advance a relationship, gain agreement, or win the business. In today's knowledge-based environment, Wadsworth approaches selling with a repository or resources to empower you with strategies and tactics to successful selling. The secret is...It all starts with YOU!" Michael Levin, Seven-Time Best Selling Author and Radio Host

Selling To Restaurants How To Sell Service And Negotiate With Chefs And Restaurant Owners

Autore: Bob Oros
Editore: Lulu.com
ISBN: 0359962270
Grandezza: 72,89 MB
Formato: PDF, ePub, Mobi
Vista: 1139
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If you are one of the thousands of sales professionals, brokers, manufacturers, restaurant owners and/or chefs, this book was written for you. You will learn step by step how to build better relationships and negotiate win/win contracts with every customer or vendor resulting in increased sales starting immediately. You will also learn how to improve in the areas of food cost, labor cost, menu pricing, as well as tips on how to sell beef, pork, poultry, and seafood.

Strategic Copywriting

Autore: Edd Applegate
Editore: Rowman & Littlefield
ISBN: 9780742530676
Grandezza: 24,57 MB
Formato: PDF
Vista: 2425
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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

A New And Enlarged Military Dictionary Or Alphabetical Explanation Of Technical Terms

Autore: Charles James
Editore:
ISBN:
Grandezza: 13,83 MB
Formato: PDF, Kindle
Vista: 7277
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Powerlines

Autore: Steve Cone
Editore: John Wiley & Sons
ISBN: 0470883286
Grandezza: 11,27 MB
Formato: PDF
Vista: 7963
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

More Than Words

Autore: Lynn Voigt
Editore: Createspace Independent Pub
ISBN: 9781470062040
Grandezza: 19,76 MB
Formato: PDF, Docs
Vista: 489
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In today's world every word has a measurable and emotional impact. Marketing Phrases and Headlines have become the single most powerful marketing tool mankind has ever created. They're the true lifeblood behind every business ventures on or offline. No matter whether introducing or promoting a brand new product or service, teaching a “How To” skill, building a website, or simply sending an email, smart marketers carefully create psychological phrases that are absolutely crucial to successful sales copy and marketing campaigns. It's been said, don't waste your time and resources trying to reinvent the wheel, just find a easier way to push your marketing cart up hills faster, cheaper and more efficient way to control them on there way down. This book includes 5000+ great marketing phrases, for you to study, alter, and personalize for your next email or marketing campaigns. See what experts do and say that can help you produce some amazing results reaping huge rewards from your videos, products and services. More Than Words is a powerful collection of great marketing phrases that can effectively teach you to paint dreams, sell ideas, and market your message. It's up to you to use these power phrases wisely.

A New And Enlarged Military Dictionary In French And English In Which Are Explained The Principal Terms With Appropriate Illustrations Of All The Sciences That Are More Or Less Necessary For An Officer And Engineer

Autore: Charles James
Editore:
ISBN:
Grandezza: 39,63 MB
Formato: PDF, Kindle
Vista: 1020
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How To Sell At Margins Higher Than Your Competitors

Autore: Lawrence L. Steinmetz
Editore: John Wiley & Sons
ISBN: 9781118040614
Grandezza: 73,67 MB
Formato: PDF, Kindle
Vista: 1790
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Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.

The How To Of Customer Service

Autore: Management Training Australia
Editore: Management Training Australia
ISBN:
Grandezza: 59,63 MB
Formato: PDF, ePub
Vista: 434
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This book covers the essentials of customer service Chapter one: The importance of customers Chapter two: The effect of good and bad customer service Chapter three - Customer satisfaction and loyalty Chapter four - Attitudes and skills for good customer service Chapter five - Add on selling (up-selling) can be good customer service Chapter six - Engaging with customers Chapter seven - Dealing with complaints and difficult people Chapter eight - Testing your customer service

Manners That Sell

Autore: Ramsey, Lydia
Editore: Pelican Publishing
ISBN: 9781455608324
Grandezza: 31,24 MB
Formato: PDF, ePub, Docs
Vista: 8601
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Invaluable etiquette guidelines for today's business professionals. Now that technology is changing the way people do business, proper manners and etiquette have become more important than ever. In this comprehensive guide to mastering everything from professional relationships and correspondence to business attire and luncheons, the author demonstrates that interpersonal skills are as crucial to success as are innovative products and services. Covering topics including business handshakes, telephone courtesy, electronic etiquette, office manners, gift-giving in the office, and international business, the author offers hundreds of useful, practical suggestions for the veteran business professional and novice alike.