Words That Work

Author: Dr. Frank Luntz
Editor: Hachette UK
ISBN: 1401385745
File Size: 62,30 MB
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

400 Words That Work

Author: Jean Bunnell
Editor: Walch Education
ISBN: 9780825138591
File Size: 80,22 MB
Format: PDF, ePub
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Motivates students to master must-know words through real-life situations. Provides context tools needed for success outside the classroom. Features extensive teacher support including directions, extension activities, help for ESL students, and answer keys.

Words That Work

Author: Frank Luntz
Editor: Harper Collins
ISBN: 1401385745
File Size: 54,71 MB
Format: PDF, Docs
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Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.

Words That Work In Business 2nd Edition

Author: Ike Lasater
Editor: PuddleDancer Press
ISBN: 1934336211
File Size: 28,57 MB
Format: PDF, ePub, Mobi
Read: 1555
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Addressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve any workplace atmosphere. Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, reducing workplace conflict and stress, improving individual and team productivity, having more effective meetings, and giving and receiving meaningful feedback, thereby creating a more enjoyable work environment.

Words That Work For Worship What Theology Are We Singing What Poetry Are We Praying

Author: Alan J. Hommerding
Editor: World Library Publications
ISBN: 9781584593652
File Size: 40,23 MB
Format: PDF
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Writing Words That Work

Author: Amy Cowing
Editor:
ISBN:
File Size: 48,69 MB
Format: PDF, Docs
Read: 3565
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Speak Life

Author: E. W. Kenyon
Editor: Whitaker House
ISBN: 1603749098
File Size: 43,85 MB
Format: PDF, ePub
Read: 2888
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When you agree with the marvelous promises given in the Word of God, you will begin to reap God’s gifts of love, joy, peace, health, and favor. When you speak those promises out loud and into the lives of others, your words can work wonders. Now, E. W. Kenyon and Don Gossett join forces to build our faith, offering timeless wisdom and challenging us to live a bolder life for God. Through His power, believers should be able to overcome adversity and sin in such areas as finances, health, marriage and other relationships, and emotions. There is power in the blood of Jesus to defeat anything and everything the enemy brings against you! You, too, can speak words of life into those who are lost, suffering, and needy. Let your compassion flow. The bolder your faith words are, the greater your results will be.

Words That Work

Author: Alicia Eaton
Editor: Troubador Publishing Ltd
ISBN: 1785894234
File Size: 74,56 MB
Format: PDF, ePub, Docs
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Wouldn’t it be fantastic if you could simply wave a magic wand to get kids to do what you wanted? Too many parents, and teachers for that matter, struggle to get their requests heard, understood and taken seriously – kids just don’t seem to be able to do as they’re told nowadays. In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate, simply by changing the vocabulary and structure of your sentences. She shows how powerful words are if you know about the NLP ‘language of persuasion and influence’. And also shares the secret to slipping ‘hypnotic influence’ into day-to-day conversations. Originally a Montessori teacher and a mother to three, now grown-up children, Alicia’s combined all her skills, knowledge and expert training to create this unique parenting system that really works. So whether the issue is mealtime arguments over fussy eating or junk food cravings; an anxiety or phobia about dogs, spiders, going to school or exams; a lack of confidence; bad habits such as nail-biting, thumbsucking or bedwetting, you’ll quickly learn what to say and what not to say. You’ll be able to put an end to the nagging and yelling that gets you nowhere and wears you out; reward systems and star charts that quickly lose their appeal; bribery and punishments that achieve nothing and make everyone feel bad. Parents who appear to have well-behaved, happy, high achieving kids are not just plain ‘lucky’ - quite simply, they’re handling things differently and with a bit of inside knowledge, you can too.

Words That Work

Author: Doug Davin
Editor: Breakthrough Skills
ISBN: 1891019279
File Size: 27,34 MB
Format: PDF
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Jumpstart any business writing task and see it through to its most focused, persusive, and breakthrough-building end.

Web Words That Work

Author: Michael Miller
Editor: Que Publishing
ISBN: 0133354091
File Size: 35,62 MB
Format: PDF, ePub
Read: 9575
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Words That Work

Author: Hubert K. Simon
Editor: Atcom
ISBN: 9780317076233
File Size: 24,75 MB
Format: PDF, Docs
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Words That Work

Author: Joseph John McElroy
Editor:
ISBN:
File Size: 29,40 MB
Format: PDF, Kindle
Read: 2782
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A Writer S Coach

Author: Jack R. Hart
Editor: Anchor
ISBN: 0375424393
File Size: 13,63 MB
Format: PDF
Read: 8139
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Mystified over misplaced modifiers? In a trance from intransitive verbs? Paralyzed from using the passive voice? To aid writers, from beginners to professionals, legendary writing coach Jack Hart presents a comprehensive, practical, step-by-step approach to the writing process. He shares his techniques for composing and sustaining powerful writing and demonstrates how to overcome the most common obstacles such as procrastination, writer’s block, and excessive polishing. With instructive examples and excerpts from outstanding writing to provide inspiration, A Writer’s Coach is a boon to writers, editors, teachers, and students.

A Fala Que Faz Words That Work

Author: Anna Beatrice Scott
Editor:
ISBN:
File Size: 16,69 MB
Format: PDF, ePub
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Letting Go Of The Words

Author: Janice (Ginny) Redish
Editor: Morgan Kaufmann
ISBN: 9780080555386
File Size: 29,58 MB
Format: PDF, Mobi
Read: 1807
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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

Puafir208a Participate In Community Safety Activities

Author: Words that Work Staff
Editor:
ISBN: 9781864850093
File Size: 42,29 MB
Format: PDF
Read: 2876
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Words That Work In Business Second Edition

Author: Ike Lasater
Editor: PuddleDancer Press
ISBN: 9781934336151
File Size: 11,52 MB
Format: PDF, ePub, Docs
Read: 6627
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Addressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve any workplace atmosphere. Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, reducing workplace conflict and stress, improving individual and team productivity, having more effective meetings, and giving and receiving meaningful feedback, thereby creating a more enjoyable work environment.

Puafir203a Respond To Urban Fire

Author: Words that Work Staff
Editor:
ISBN: 9781864850109
File Size: 31,63 MB
Format: PDF, Mobi
Read: 1164
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Letting Go Of The Words

Author: Janice Redish
Editor: Elsevier
ISBN: 0123859301
File Size: 30,88 MB
Format: PDF, Mobi
Read: 3282
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"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Flip For Word Work

Author: Emily Cayuso
Editor: Maupin House Publishing, Inc.
ISBN: 0929895975
File Size: 61,58 MB
Format: PDF, ePub, Docs
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Flip your lid all over again with another comprehensive collection of literacy activities by Emily Cayuso! Flip for Word Work includes fifty phonics, spelling, and vocabulary lessons designed to expand literacy center work and enhance reading comprehension. The free-standing, table-top book design acts as a stand-alone literacy center that's perfect for small-group instruction. From distinguishing the difference between simile and metaphor to recognizing onomatopoeia and homophones, Flip for Word Work will improve students' word knowledge and help them build stronger vocabularies.