Writing White Papers

Author: Tom Geller
Editor:
ISBN:
Size: 17,32 MB
Format: PDF
Read: 497
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Writing White Papers

Author: Michael A. Stelzner
Editor: Whitepapersource Pub
ISBN: 9780977716937
Size: 18,40 MB
Format: PDF, Docs
Read: 238
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

White Papers For Dummies

Author: Gordon Graham
Editor: John Wiley & Sons
ISBN: 1118497058
Size: 16,25 MB
Format: PDF
Read: 504
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A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use whitepapers to promote your business, or a copywriter keen to break intothis well-paying field, White Papers For Dummies gives you awealth of practical, hands-on advice from one of the world’sleading experts in the field. The fact-based documents known as white papers have been calledthe “king of content.” No other B2B marketing piece cando more to generate leads, nurture prospects, and buildmindshare. Where white papers were once used only by technology firms, theyare becoming “must-have” items in the marketing toolkitfor almost any B2B firm. Practically every startup must produce awhite paper as part of its business planning. But writing effective white papers is a big challenge. Now youcan benefit from the experience of a white paper specialistwho’s done more than 200 projects for clients from SiliconValley to Finland, from mighty Google to tiny startups. AuthorGordon Graham—also known as That White PaperGuy—provides dozens of tips and tricks to help your projectcome together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a whitepaper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of whitepaper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchersand writers Choose from 40 different promotional tactics to get the wordout Avoid common mistakes that many beginners make

The Smart Guide To Business Writing

Author:
Editor: Bookboon
ISBN: 8740301753
Size: 12,87 MB
Format: PDF, Kindle
Read: 720
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Writing Skills For Technical Purposes

Author:
Editor: Gyan Publishing House
ISBN: 9788182053786
Size: 15,83 MB
Format: PDF, ePub
Read: 376
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In a world of rapid technological development, people are constantly falling behind and becoming technological illiterates. Technology companies are constantly struggling to find effective ways to help customers or potential customers understand the advantages or the operation of their new products. Technical writing is a specialized, structured way of writing, where information is presented in a format and manner that best suits the cognitive and psychological needs of the readers, so they can respond to a document. Thus, it is writing formatted and shaped to make reading as simple, poignant, unequivocal, and enjoyable as possible. It so happens that most technical writing positions are still primarily offered to those who can write effective end-user manuals, system design documents, Web sites, and the like for engineering and IT firms. This book aims to teach students the skill of technical writing. It is unique in that it gets to the point, uses practical outlines throughout, and actually shows students how to produce the most common technical documents step-by-step. It employs a laid-back approach that is focused on providing real-world information in a straightforward and easy-to-understand manner.

How To Write And Sell Simple Information For Fun And Profit

Author: Robert W. Bly
Editor: Linden Publishing
ISBN: 1610350200
Size: 20,16 MB
Format: PDF
Read: 263
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Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

The New Rules Of Marketing Pr

Author: David Meerman Scott
Editor: John Wiley & Sons
ISBN: 1118711076
Size: 12,99 MB
Format: PDF, ePub, Docs
Read: 855
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Effective Help Desk Specialist Skills

Author: Darril Gibson
Editor: Pearson IT Certification
ISBN: 0133571858
Size: 19,13 MB
Format: PDF, ePub
Read: 854
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All of today’s help desk support skills, in one easy-to-understand book The perfect beginner’s guide: No help desk or support experience necessary Covers both “soft” personal skills and “hard” technical skills Explains the changing role of help desk professionals in the modern support center Today, everyone depends on technology–and practically everyone needs help to use it well. Organizations deliver that assistance through help desks. This guide brings together all the knowledge you need to succeed in any help desk or technical support role, prepare for promotion, and succeed with the support-related parts of other IT jobs. Leading technology instructor Darril Gibson tours the modern help desk, explains what modern support professionals really do, and fully covers both of the skill sets you’ll need: technical and personal. In clear and simple language, he discusses everything from troubleshooting specific problems to working with difficult users. You’ll even learn how to manage a help desk, so it works better and delivers more value. Coverage includes: • How the modern help desk has evolved • Understanding your users’ needs, goals, and attitudes • Walking through the typical help desk call • Communicating well: listening actively and asking better questions • Improving interactions and handling difficult situations • Developing positive attitudes, and “owning” the problem • Managing your time and stress • Supporting computers, networks, smartphones, and tablets • Finding the technical product knowledge you need • Protecting the security of your users, information, and devices • Defining, diagnosing, and solving problems, step by step • Writing it up: from incident reports to documentation • Working in teams to meet the goals of the business • Using ITIL to improve the services you provide • Calculating help desk costs, benefits, value, and performance • Taking control of your support career Powerful features make it easier to learn about help desk careers! • Clear introductions describe the big ideas and show how they fit with what you’ve already learned • Specific chapter objectives tell you exactly what you need to learn • Key Terms lists help you identify important terms and a complete Glossary helps you understand them • Author’s Notes and On The Side features help you go deeper into the topic if you want to • Chapter Review tools and activities help you make sure you’ve learned the material Exclusive Mind Mapping activities! • Organize important ideas visually–in your mind, in your words • Learn more, remember more • Understand how different ideas fit together

Launch

Author: Michael A. Stelzner
Editor: John Wiley & Sons
ISBN: 1118102789
Size: 18,69 MB
Format: PDF, ePub, Mobi
Read: 521
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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Professional Services Marketing

Author: Mike Schultz
Editor: John Wiley & Sons
ISBN: 1118688430
Size: 11,52 MB
Format: PDF, Kindle
Read: 266
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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.