Writing Without Bullshit

Autore: Josh Bernoff
Editore: HarperCollins
ISBN: 006247717X
Grandezza: 35,63 MB
Formato: PDF
Vista: 3967
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Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

Get The Word Out

Autore: Anne Janzer
Editore: Cuesta Park Consulting
ISBN: 195228404X
Grandezza: 63,17 MB
Formato: PDF, Kindle
Vista: 887
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What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Get the ideas out of your head and into the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you’re an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment: • Clarity about your message, your audience, and your vision for the work • Confidence in your expertise, authority, and ability to write the book • Commitment to see the book through to publication and spread the word beyond If you’re looking for a quick-and-easy recipe or a promise of a best-seller, you won’t find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books. Many authors report that they wish they’d written their books sooner. What are you waiting for?

The Science And Art Of Interviewing

Autore: Kathleen Gerson
Editore: Oxford University Press
ISBN: 0199324301
Grandezza: 54,14 MB
Formato: PDF, ePub
Vista: 9578
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Qualitative interviewing is among the most widely used methods in the social sciences, but it is arguably the least understood. In The Science and Art of Interviewing, Kathleen Gerson and Sarah Damaske offer clear, theoretically informed and empirically rich strategies for conducting interview studies. They present both a rationale and guide to the science-and art-of in-depth interviewing to take readers through all the steps in the research process, from the initial stage of formulating a question to the final one of presenting the results. Gerson and Damaske show readers how to develop a research design for interviewing, decide on and find an appropriate sample, construct a questionnaire, conduct probing interviews, and analyze the data they collect. At each stage, they also provide practical tips about how to address the ever-present, but rarely discussed challenges that qualitative researchers routinely encounter, particularly emphasizing the relationship between conducting well-crafted research and building powerful social theories. With an engaging, accessible style, The Science and Art of Interviewing targets a wide range of audiences, from upper-level undergraduates and graduate methods courses to students embarking on their dissertations to seasoned researchers at all stages of their careers.

Academia Obscura

Autore: Glen Wright
Editore: Unbound Publishing
ISBN: 1783523425
Grandezza: 10,31 MB
Formato: PDF
Vista: 1723
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If you think the groves of academe are all stuffiness, elbow patches and greying old men... think again. Academia Obscura is an irreverent glimpse inside the ivory tower, exposing the eccentric and slightly unhinged world of university life. Take a trip through the spectrum of academic oddities and unearth the Easter eggs buried in peer reviewed papers, the weird and wonderful world of scholarly social media, and rats in underpants. Procrastinating PhD student Glen Wright invites you to peruse his cabinet of curiosities and discover what academics get up to when no one's looking. Welcome to the hidden silly side of higher education.

The Tech Professional S Guide To Communicating In A Global Workplace

Autore: April Wells
Editore: Apress
ISBN: 1484234715
Grandezza: 65,45 MB
Formato: PDF, Mobi
Vista: 3371
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Information technologists are increasingly being made part of global teams, and are confronting the challenges of communicating across a variety of linguistic and cultural boundaries. This book helps you know what to say, what not to say, and even where to sit in meetings and in social situations. The Tech Professional's Guide to Communicating in a Global Workplace shows you how to effectively communicate across a variety of different cultures within and across organizations. You will become aware of cultural differences from one country or region to another, between various groups at the local level, and across groups such as developers to DBAs, IT staff to business people, women to men, people approaching retirement to people coming into the organization fresh out of college, and more. The author provides her personal experiences and shares anecdotes as well as lessons learned, key takeaways, and references for further reading. Whether it is face to face, over the phone, via email or instant messenger, or in a presentation, meeting, or report, the ability to communicate effectively is critical. What You'll Learn Concisely communicate with the right audience in the right way Write emails that are understood and get the results you want Improve personal reputation as an effective communicator Communicate across cultural boundaries without offending Present the desired impression in business situations Grow professionally by adjusting your communication style Who This Book Is For Programmers and system administrators, including database administrators

Writing Without Teachers

Autore: Peter Elbow
Editore: Oxford University Press
ISBN: 9780199766369
Grandezza: 24,98 MB
Formato: PDF, ePub, Docs
Vista: 3446
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In Writing Without Teachers, well-known advocate of innovative teaching methods Peter Elbow outlines a practical program for learning how to write. His approach is especially helpful to people who get "stuck" or blocked in their writing, and is equally useful for writing fiction, poetry, and essays, as well as reports, lectures, and memos. The core of Elbow's thinking is a challenge against traditional writing methods. Instead of editing and outlining material in the initial steps of the writing process, Elbow celebrates non-stop or free uncensored writing, without editorial checkpoints first, followed much later by the editorial process. This approach turns the focus towards encouraging ways of developing confidence and inspiration through free writing, multiple drafts, diaries, and notes. Elbow guides the reader through his metaphor of writing as "cooking:" his term for heating up the creative process where the subconscious bubbles up to the surface and the writing gets good. 1998 marks the twenty-fifth anniversary of Writing Without Teachers. In this edition, Elbow reexamines his program and the subsequent influence his techniques have had on writers, students, and teachers. This invaluable guide will benefit anyone, whether in the classroom, boardroom, or living room, who has ever had trouble writing.

The Invisible Brand Marketing In The Age Of Automation Big Data And Machine Learning

Autore: William Ammerman
Editore: McGraw Hill Professional
ISBN: 1260441261
Grandezza: 45,25 MB
Formato: PDF, Docs
Vista: 6666
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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Clarity First How Smart Leaders And Organizations Achieve Outstanding Performance

Autore: Karen Martin
Editore: McGraw Hill Professional
ISBN: 125983736X
Grandezza: 74,64 MB
Formato: PDF, Docs
Vista: 5338
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Award-winning business performance improvement and Lean management expert Karen Martin diagnoses a ubiquitous business management and leadership problem—the lack of clarity—and outlines specific actions to dramatically improve organizational performance. Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way. In Clarity First, Karen provides methods and insights for achieving clarity to unleash potential, innovate at higher levels, and solve the problems that matter to deliver outstanding business results. Both a visionary road map and practical guide, this book will help leaders: •Identify and communicate the organization’s true purpose •Set achievable priorities •Deliver greater customer value through more efficient processes •Provide greater transparency about true versus assumed performance •Build strong problem-solving and critical thinking capabilities throughout the organization •Develop personal clarity to be a more direct, purposeful, and successful leader Eliminating ambiguity is the first step for leaders and organizations to achieve strategic goals. Learn how to gain the clarity needed to make better decisions, lead more effectively, and boost organizational performance. When it comes to leading an outstanding organization, every great leader needs Clarity First.

No Bullshit Social Media

Autore: Jason Falls
Editore: Que Publishing
ISBN: 0132748908
Grandezza: 26,85 MB
Formato: PDF
Vista: 1035
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The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

My Monster

Autore: David Darmstaedter
Editore: Ziji Publishing Limited
ISBN:
Grandezza: 28,79 MB
Formato: PDF, Docs
Vista: 1991
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The charming, surprising and sometimes disturbing story of a reformed addict and single father attempting to bring up his son in downtown Hollywood. Dave - ex-model, bit-part commercial actor and aspiring writer - struggles to make a living, take care of his 12-year-old son and fight off past temptations of sex and drugs. A classic story of truth and beauty; a balance between comedy and tragedy filled with humour, tears and - above all - hope.

Big Bank Bullshit Bonanza

Autore: appleton schneider
Editore: Lulu.com
ISBN: 1105424960
Grandezza: 14,88 MB
Formato: PDF, Kindle
Vista: 4095
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Bullshit And Philosophy

Autore: Gary L. Hardcastle
Editore: Open Court
ISBN: 0812697847
Grandezza: 78,28 MB
Formato: PDF, ePub
Vista: 542
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Popular interest in bullshit — and its near relative, truthiness — is at an all-time high, but the subject has a rich philosophical history, with Hobbes, Locke, Hume, and Kant all weighing in on the matter. Here, contemporary philosophers reflect on bullshit from epistemological, ethical, metaphysical, historical, and political points of view. Tackling questions including what is bullshit, what does it do, is it a passing fad, and can it ever be eliminated, the book is a guide and resource for the many who find bullshit worth pondering.

Social Media Is Bullshit

Autore: B. J. Mendelson
Editore: St. Martin's Press
ISBN: 1250017505
Grandezza: 66,28 MB
Formato: PDF
Vista: 1731
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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Y

Autore: Tom Mitchel
Editore: iUniverse
ISBN: 0595424082
Grandezza: 78,97 MB
Formato: PDF, ePub
Vista: 6996
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Everyday Writing Center

Autore: Anne Ellen Geller
Editore: Utah State University Press
ISBN: 9780874216561
Grandezza: 35,78 MB
Formato: PDF, Kindle
Vista: 8591
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In a landmark collaboration, five co-authors develop a theme of ordinary disruptions ("the everyday") as a source of provocative learning moments that can liberate both student writers and writing center staff. At the same time, the authors parlay Etienne Wenger’s concept of "community of practice" into an ethos of a dynamic, learner-centered pedagogy that is especially well-suited to the peculiar teaching situation of the writing center. They push themselves and their field toward deeper, more significant research, more self-conscious teaching.

No Bullshit Guide To Math And Physics

Autore: Ivan Savov
Editore: Minireference Co.
ISBN: 0992001005
Grandezza: 67,78 MB
Formato: PDF, Docs
Vista: 5566
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Often calculus and mechanics are taught as separate subjects. It shouldn't be like that. Learning calculus without mechanics is incredibly boring. Learning mechanics without calculus is missing the point. This textbook integrates both subjects and highlights the profound connections between them. This is the deal. Give me 350 pages of your attention, and I'll teach you everything you need to know about functions, limits, derivatives, integrals, vectors, forces, and accelerations. This book is the only math book you'll need for the first semester of undergraduate studies in science. With concise, jargon-free lessons on topics in math and physics, each section covers one concept at the level required for a first-year university course. Anyone can pick up this book and become proficient in calculus and mechanics, regardless of their mathematical background.

The Art Of Being Right

Autore: Arthur Schopenhauer
Editore: Lamplight
ISBN:
Grandezza: 62,15 MB
Formato: PDF, Docs
Vista: 854
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A classic guide to tricks and tactics for winning arguments, with commentary on the use of and defence against each tactic. The best summary of this book is ‘being right doesn’t mean you’re gonna win, and this is why’. It’s the ultimate guide to spotting the many different kinds of bullshit people pull in order to win over the crowd, rather than argue the point at hand. There’s very few of them that don’t immediately bring examples to mind, and having it laid out clearly like this is the perfect armour to stop people derailing you. In the real world, people don’t win arguments based on what’s correct. They win because they win over the crowd, or change the subject, or bully their rival, or 35 other causes. This guide will walk you through the various strategies that people use, with notes on usage and defence for each point. Arthur didn’t intend this work as a guide for winning fights. Much like Machiavelli’s The Prince, this is a satire – a guide on what to watch out for in others and yourself, not a toolkit. If you can’t win your argument on fair grounds, you need to reconsider your position; but that doesn’t mean you should let people steal the day by underhand means. This book will teach you how to spot and spike them before they get a head of steam.

Gotham Writers Workshop Writing Fiction

Autore: Bloomsbury Publishing
Editore: Bloomsbury Publishing USA
ISBN: 9781596917910
Grandezza: 23,24 MB
Formato: PDF, ePub
Vista: 977
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Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this book. Here you'll find: - The fundamental elements of fiction craft-character, plot, point of view, etc.-explained clearly and completely - Key concepts illustrated with passages from great works of fiction - The complete text of "Cathedral" by Raymond Carver-a masterpiece of contemporary short fiction that is analyzed throughout the book - Exercises that let you immediately apply what you learn to your own writing Written by Gotham Writers' Workshop expert instructors and edited by Dean of Faculty Alexander Steele, Writing Fiction offers the same methods and exercises that have earned the school international acclaim. Once you've read-and written-your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

The Best Business Writing 2013

Autore: Dean Starkman
Editore: Columbia University Press
ISBN: 0231535171
Grandezza: 55,66 MB
Formato: PDF, Mobi
Vista: 666
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An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

Painting Without Permission

Autore: Janice Rahn
Editore: Greenwood Publishing Group
ISBN: 9780897898102
Grandezza: 61,22 MB
Formato: PDF, ePub, Docs
Vista: 324
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Examines the phenomenon of hip-hop graffiti, a youth subculture that has global proportions among youth struggling to construct personal identities, and how teachers can use it as a resource for motivating adolescents.